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Velvet Hair Rollers

Fail

Demand is soft, at -42.4% this quarter, so Velvet Hair Rollers is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$67K/yr91K searches / yr
90-day growth
-42.4%search demand this quarter
Competition
55%top-5 click share · 15 brands · 21 sellers

Flapen Score

Velvet Hair Rollers against its category

The dotted line is the Beauty & Personal Care average. Past it, Velvet Hair Rollers is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Velvet Hair Rollers market on Amazon at a glance

Shoppers on Amazon United States searched for Velvet Hair Rollers 91K times last year and spent an estimated $67K. The top 5 brands take 65% of clicks. Demand peaks in Jan. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-42.4%
Conversion, latest week
5.2%
Market size, estimated
$67Ka year
Peak month
January2.0× the quietest month
Top search term
velvet rollers for hair16K searches a year

02 · Price

A sale here is worth $14.31.

Listings sell for $14.31 on average, from $8.82 to $20.34. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $14.31 that is $1K to $4K a year per listing.

Average price
$14.31under the $15 to $100 sweet spot
Price range
$8.82–$20.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #94 within Hair Rollers. It carries 3,747 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#94in Hair Rollers
Average rating
3.98 starsAmazon United States average 4.42 stars
Average reviews
3,747per listing
Listings tracked
24

04 · Newcomers

7 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
7Amazon's first-year sales bar
Average brand age
35 months

Products

Top Velvet Hair Rollers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

21

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

27%

  • Brand 122%
  • Brand 214%
  • Brand 310%
  • Brand 410%
  • Brand 58%
  • Brand 68%

Demand

Velvet Hair Rollers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Velvet Hair Rollers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • velvet rollers for hair16K/yr
  • velvet hair rods12K/yr
  • velvet overnight blowout rods5K/yr
  • velvet rollers8K/yr
  • velvet flexi rods for hair8K/yr
  • velvet flexi rods5K/yr
  • velvet heatless curl rods6K/yr
  • velvet blowout rods5K/yr
  • kitsch velvet flexi rods5K/yr
  • overnight blowout rods jumbo4K/yr

Reviews and returns

What reviews say buyers love and hate about Velvet Hair Rollers

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Use”
11%of negative reviews mention “Ease Of Use”
5.3%of orders come back
“Difficult to Use”
A buyer, on “Ease Of Use”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Velvet Hair Rollers questions

Answered from the same tracked data.