Velour Eyeliner

Shoppers searched for this 484K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $417K a year.

Searches, last 12 months

484K

Growth, 90 days vs prior 90

-5.7%

Conversion, latest week

15.0%

Market size, estimated

$417Ka year

Top search term

covergirl eyeliner110K searches a year

Listings sell for $5.74 on average, from $4.13 to $8.60. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $5.74 that is $11K to $14K a year per listing.

Average price

$5.74under the $15 to $100 sweet spot

Price range

$4.13–$8.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

2,000–2,500

Revenue per listing a year

$11K–$14K

Returns

0.3%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #76 within Eyes. It carries 12,073 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

100%

Out of stock, average day

2.2%

Average rank

#76in Eyes

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

12,073per listing

Listings tracked

25

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

75 months