vegetable glycerine food grade
Worth a lookShows low returns (0.5%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.13avg listing price — sweet spot $15–$100
Price range
Good$3.69–$31.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$302K$302K/yr · 191K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Okay+16.3%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Bad8,708.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, vegetable glycerine food grade is a $302K/yr Amazon United States market (191K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Oct. Verdict: Worth a look — 53/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
vegetable glycerine food grade market data
- Units sold / yr
- 20K–25K
- avg 1,500–2,000/product
- Revenue / yr
- $323K–$403K
- units × avg price
- Conversion rate
- 9.8%
- Avg BSR
- #222
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 83 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
535
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
17%
- US+33%
- NOW Foods19%
- SimpleNature10%
- Raw Plus Rare8%
- Verdana7%
- Glycerin Supplier6%
- Open — no brand owns it (5 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.3% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.5×
Top vegetable glycerine food grade search terms
- vegetable glycerine food grade81K/yr
- food grade glycerin44K/yr
- food grade vegetable glycerin25K/yr
- vegetable glycerin food grade11K/yr
- glycerin food grade14K/yr
- glycerine food grade9K/yr
- food grade glycerine4K/yr
- food-grade vegetable glycerin2K/yr
Top vegetable glycerine food grade products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
US+ Vegetable Glycerin 32 fl oz 100% Pure USP Pharmaceutical & Food Grade All-Natural Moisturizer & Cleanser for Skin Hair Soap Making DIY Beauty & More
US+$14.324.8★1,514 rev
NOW Foods Solutions Vegetable Glycerin 100% Pure Versatile Skin Care Softening and Moisturizing 16-Ounce
NOW Foods$8.254.7★47,926 rev
US+ 100% Pure Vegetable Glycerin - Pharmaceutical & Food Grade (USP) - Premium Quality All-Natural Moisturizer & Cleanser - For skin hair soaps & more (1 Gallon)
US+$27.844.8★1,350 rev
Verdana Vegetable Glycerin USP Food Grade Palm-Derived Soy-Free Liquid Glycerin for Personal Care Cosmetic & Formulation Use Non-GMO Vegan 32 fl oz
Verdana$14.294.7★378 rev
Vegetable Glycerin - 250mL (8.45 oz.) - Pure USP Food and Pharmaceutical Grade - Non GMO - Vegan - Sustainable Palm Derived - Humectant Crafts DIY Hypoallergenic Moisturizer Extracts
Glycerin Supplier$8.004.7★2,796 rev
Newest
by launch date
PURA DOR 24 Oz ORGANIC Vegetable Glycerin - Derived From Coconut - Clear & Odorless - 100% Pure Premium Grade Non-GMO Kosher Vegan Cold Pressed For Hair & Body - DIY Skin Care Base
PURA D'OR$14.23226 rev
Vegetable Glycerin USP 99.7% Pure Food Grade Liquid Non-GMO Pure Softening and Moisturizing Organic Glycerin for Skin Hair DIY Projects and More 1 Gallon (3.8 L)
Generic$31.5613 rev
Vegetable Glycerin Distributed by ME LLC 1 Gallon USP Kosher Food Grade 100% Vegetable Glycerin Natural Humectant Use in Soaps Moisturizers Face Cleaners and More!
Generic$21.90349 rev
365 by Whole Foods Market Moisturizing Vegetable Glycerin 16 Fl Oz
365 by Whole Foods Market$11.60330 rev
US+ 100% Pure Vegetable Glycerin - Pharmaceutical & Food Grade (USP) - Premium Quality All-Natural Moisturizer & Cleanser - For skin hair soaps & more (1 Gallon)
US+$27.841,350 rev
Trending
90-day click momentumVegetable Glycerin USP 99.7% Pure Food Grade Liquid Non-GMO Pure Softening and Moisturizing Organic Glycerin for Skin Hair DIY Projects and More 1 Gallon (3.8 L)
Generic$31.564.8★
365 by Whole Foods Market Moisturizing Vegetable Glycerin 16 Fl Oz
365 by Whole Foods Market$11.604.6★
Raw Plus Rare Food Grade Vegetable Glycerin 16 oz
Raw Plus Rare$10.064.7★
Vegetable Glycerin - 250mL (8.45 oz.) - Pure USP Food and Pharmaceutical Grade - Non GMO - Vegan - Sustainable Palm Derived - Humectant Crafts DIY Hypoallergenic Moisturizer Extracts
Glycerin Supplier$8.004.7★
Verdana Vegetable Glycerin USP Food Grade Palm-Derived Soy-Free Liquid Glycerin for Personal Care Cosmetic & Formulation Use Non-GMO Vegan 32 fl oz
Verdana$14.294.7★
What buyers say about vegetable glycerine food grade
What buyers praise and complain about, mined from review topics.What buyers love
“The quality really shows in how clean”
“Great value”
“Great hair Moisturizer”
“Accurately described”
“keep my skin really soft”
“no strong odor”
“Works well for my needs”
“A great addition for my raw ingredient list”
“Easy to use”
“Great for dry skin”
What buyers complain about
“it arrived leaking”
“Leaves skin and hair feeling sticky”
“and no discernible scent”
“It must matches the seller description all I hate to be scam or lie to”
“Seems very expensive for product”
“After the first use, I experienced itching and redness”
“The bottle was alot bigger than I expected”
“Somewhat thick”
“Need to used a better quality bottle”
“is difficult to use”
Top return reasons
Common questions
- Is vegetable glycerine food grade profitable to sell on Amazon United States?
- The niche generates $302K/yr across 18 tracked products. 90-day search growth is +16.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the vegetable glycerine food grade niche?
- 11 brands and 535 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in vegetable glycerine food grade?
- Top complaints mined from reviews: Leak-Proof, Adhesion/Stickiness, Smell. The return rate is 0.5%.
- When does demand for vegetable glycerine food grade peak?
- Demand peaks in Oct; the busiest month runs 1.5× the quietest.
- What does it cost to enter the vegetable glycerine food grade niche?
- Listings span $3.69–$31.56; the average listing price is $16.13 (sweet spot $15–$100). The average incumbent carries 8,709 reviews — the moat a new listing must climb.