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Vegan Skincare

Fail

The top 5 brands take 100% of clicks, so Vegan Skincare is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$439K/yr119K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
96%top-5 click share · 2 brands · 24 sellers

Flapen Score

Vegan Skincare against its category

The dotted line is the Beauty & Personal Care average. Past it, Vegan Skincare is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegan Skincare market on Amazon at a glance

Shoppers on Amazon United States searched for Vegan Skincare 119K times last year and spent an estimated $439K. All 2 brands take every click. Demand peaks in May. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $439K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
12.6%
Market size, estimated
$439Ka year
Peak month
May5.2× the quietest month
Top search term
pregnancy safe skin care54K searches a year

02 · Price

A sale here is worth $29.30.

Listings sell for $29.30 on average, from $21.35 to $49.25. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $29.30 that is $22K to $29K a year per listing.

Average price
$29.30inside the $15 to $100 sweet spot
Price range
$21.35–$49.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
$22K–$29K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #292 within Lotions. It carries 863 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#292in Lotions
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
863per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
74 months

Products

Top Vegan Skincare products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 236%

Demand

Vegan Skincare search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 5.2×

Search terms

Top Vegan Skincare search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pregnancy safe skin care54K/yr
  • summer fridays belly balm17K/yr
  • summer fridays babymoon belly balm7K/yr
  • honest serum8K/yr
  • honest vitamin c serum8K/yr
  • summer friday belly balm4K/yr
  • pregnancy safe skincare4K/yr
  • honest vitamin c2K/yr
  • honest vitamin c radiance serum3K/yr
  • honest serum for face2K/yr

Reviews and returns

What reviews say buyers love and hate about Vegan Skincare

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Moist/Dry”
17%of negative reviews mention “Smell”
1.1%of orders come back
“I cannot get past the scent— it smells like vomit”
A buyer, on “Smell”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Vegan Skincare questions

Answered from the same tracked data.