vegan shampoo
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Price range
Good$6.86–$32.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.96avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+23.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,045.19avg incumbent reviews — the moat a new listing must climb
Market size
Okay$206K$206K/yr · 351K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vegan shampoo is a $206K/yr Amazon United States market (351K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
vegan shampoo market data
- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- $324K–$389K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #1,875
- Page quality
- 0%
- Prime
- 74%
- Sponsored
- 7%
- Out of stock
- 11.9%
- Avg brand age
- 70 months
- Avg seller age
- 124 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
3 rising
Sellers
210
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
51%
Top 20: 93%
Open market
0%
- Love Beauty And Planet98%
- Native1%
- Unilever1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top vegan shampoo search terms
- love beauty and planet shampoo165K/yr
- love beauty and planet shampoo and conditioner42K/yr
- love beauty and planet42K/yr
- love planet and beauty shampoo14K/yr
- love and beauty shampoo11K/yr
- love beauty planet shampoo9K/yr
- love and beauty shampoo and conditioner12K/yr
- beauty and planet shampoo7K/yr
- plastic free shampoo6K/yr
- love beauty planet6K/yr
Top vegan shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Love Beauty and Planet Coconut Oil & Ylang Hope and Repair Shampoo and Conditioner for Dry and Damaged Hair 2 Count 13.5 oz each Paraben Silicone Free Vegan
Love Beauty And Planet$16.714.4★5,917 rev
Love Beauty and Planet 100% Biodegradable Shampoo Soothe & Nourish Dry Scalp Hemp Seed Oil & Nana Leaf Sulfate-free Silicone-free Cruelty-free Vegan Shampoo 13.5 oz
Love Beauty And Planet$9.774.3★287 rev
Love Beauty and Planet Shampoo & Conditioner Murumuru Butter & Rose 2 Count for Color-Treated Hair Shampoo and Conditioner Silicone Free Paraben Free and Vegan 13.5 oz
Love Beauty And Planet$17.264.4★7,314 rev
Love Beauty and Planet Weightless Volume Conditioner with Hylauronic acid Coconut Water & Mimosa Flower for Thin and Fine Hair Care 13.5 oz
Love Beauty And Planet$8.704.6★570 rev
Love Beauty and Planet Shampoo Milk Moisture and Bounce for Waves and Curls Rice Oil and Angelica Essence 100 percent Biodegradable Shampoo 32 oz
Love Beauty And Planet$16.694.1★296 rev
Newest
by launch date
Love Beauty and Planet Plant-Based Body Wash Hydrate & Restore Vanilla Bean & Hyaluronic Serum No Sulfate Cleansers Cruelty Free 92% Naturally Derived 20 oz
Love Beauty And Planet$9.37147 rev
Love Beauty and Planet 5-in-1 Multi-Benefit Shampoo Vegan Keratin Collagen & Sun-Kissed Mandarin for a Deep Cleanse Hydration Strength Fullness & Shine 13.5 oz
Love Beauty And Planet$8.87172 rev
Love Beauty and Planet 5-in-1 Multi-Benefit Conditioner Vegan Keratin Collagen & Sun-Kissed Mandarin for a Deep Cleanse Hydration Strength Fullness & Shine 13.5 fl oz
Love Beauty And Planet$10.57100 rev
Love Beauty and Planet Shampoo Milk Moisture and Bounce for Waves and Curls Rice Oil and Angelica Essence 100 percent Biodegradable Shampoo 32 oz
Love Beauty And Planet$16.69296 rev
Love Beauty and Planet Shampoo Milk Moisture and Bounce for Waves and Curls Rice Oil and Angelica Essence 100 percent Biodegradable Shampoo 13.5 oz
Love Beauty And Planet$8.18296 rev
Trending
90-day click momentum
Love Beauty and Planet Vegan Collagen Moisture Conditioner Murumuru Butter & Rose for Color-Treated Hair Vibrancy with a vegan sulfate-free paraben-free silicone-free and cruelty-free formula. 13.5oz
Love Beauty And Planet$11.514.5★
Love Beauty and Planet Weightless Volume Conditioner with Hylauronic acid Coconut Water & Mimosa Flower for Thin and Fine Hair Care 13.5 oz
Love Beauty And Planet$8.704.6★
Love Beauty and Planet Shampoo Milk Moisture and Bounce for Waves and Curls Rice Oil and Angelica Essence 100 percent Biodegradable Shampoo 32 oz
Love Beauty And Planet$16.694.1★
Love Beauty and Planet 100% Biodegradable Shampoo Soothe & Nourish Dry Scalp Hemp Seed Oil & Nana Leaf Sulfate-free Silicone-free Cruelty-free Vegan Shampoo 13.5 oz
Love Beauty And Planet$9.774.3★
Love Beauty Planet Divine Definition Shampoo Coconut Milk & White Jasmine 13.5 fl oz
Love Beauty And Planet$13.484.5★
What buyers say about vegan shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fragrance”
“Great hair product”
“feel so smooth”
“very clean feel”
“Moisturizes well”
“Affordable price”
“providing thick lather as you move it through your hair”
“conditioner I use now due to it being chemical free- finally I have healthy feeling hair again”
“Exactly what I needed”
“Love the way it makes my hair feel”
What buyers complain about
“Scent way too strong”
“Defective pump”
“Made my hair greasy”
“My hair felt more dry”
“Impossible to even open”
“Horrible for my hair”
“She is allergic to a lot of things”
“Damaged my hair”
“The shampoo had leaked”
“the shampoo dispenser was broken”
Top return reasons
Common questions
- Is vegan shampoo profitable to sell on Amazon United States?
- The niche generates $206K/yr across 27 tracked products. 90-day search growth is +23.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the vegan shampoo niche?
- 3 brands and 210 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in vegan shampoo?
- Top complaints mined from reviews: Smell, Motor Power, Oily/Greasy. The return rate is 0.5%.
- When does demand for vegan shampoo peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the vegan shampoo niche?
- Listings span $6.86–$32.78; the average listing price is $12.96 (sweet spot $15–$100). The average incumbent carries 2,045 reviews — the moat a new listing must climb.