Vegan Nail Polish

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +32.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months

147K

Growth, 90 days vs prior 90

+32.7%

Conversion, latest week

7.1%

Market size, estimated

$103Ka year

Peak month

July1.6× the quietest month

Top search term

sheer pink nail polish64K searches a year

Listings sell for $9.80 on average, from $6.32 to $16.45. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $9.80 that is $5K to $7K a year per listing.

Average price

$9.80under the $15 to $100 sweet spot

Price range

$6.32–$16.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$5K–$7K

Returns

0.5%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #120 within Nail Polish. It carries 13,876 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

93%

Out of stock, average day

0.0%

Average rank

#120in Nail Polish

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

13,876per listing

Listings tracked

15

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

59 months