vegan nail polish
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Growth
Good+32.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.80avg listing price — sweet spot $15–$100
Market size
Okay$103K$103K/yr · 147K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad13,876.13avg incumbent reviews — the moat a new listing must climb
Price range
Bad$6.32–$16.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vegan nail polish is a $103K/yr Amazon United States market (147K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul. Verdict: Skip it — 42/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
vegan nail polish market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $98K–$123K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #120
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
85
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- essie83%
- OPI6%
- GELLEN3%
- Orly3%
- Sally Hansen3%
- GAOY2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +32.7% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.6×
Top vegan nail polish search terms
- sheer pink nail polish64K/yr
- essie mademoiselle nail polish31K/yr
- essie sheer fantasy nail polish18K/yr
- essie mademoiselle8K/yr
- essie sheer fantasy5K/yr
- sheer fantasy essie gel couture5K/yr
- pink sheer nail polish5K/yr
- mademoiselle nail polish6K/yr
- essie nail polish mademoiselle4K/yr
- mademoiselle essie978/yr
Top vegan nail polish products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
essie Nail Polish Salon-Quality 8-free Vegan Finish Mademoiselle 0.46 Ounces (Packaging May Vary) Sheer Pink
essie$8.644.5★11,057 rev
Essie Gel Couture Long-Lasting Nail Polish 8-Free Vegan Sheer Pink Sheer Fantasy 0.46 fl oz
essie$9.884.5★14,608 rev
Essie Nail Lacquer Mademoiselle 0.5 Fluid Ounce
essie$8.934.6★1,253 rev
Essie Gel Couture Longwear Nail Polish Kit Sheer Nude Pink Fairy Tailor + Top Coat 0.46 fl oz each
essie$16.454.5★14,608 rev
essie Nail Polish Glossy Shine Sheer Pink Sugar Daddy 0.46 Ounce
essie$8.464.5★11,057 rev
Newest
by launch date
essie Nail Art Studio Jelly Polish Riviera Rush Sheer Pink Nail Polish Vegan Slushy Sun 0.46 Fl Oz
essie$12.321,944 rev
GELLEN Clear Nail Polish Base Coat Pink Tint No Lamp Needed HEMA Free
GELLEN$7.481,282 rev
GAOY Sheer Light Pink Gel Nail Polish 16ml Jelly Milky White Peach Translucent Color 1352 UV Light Cure Gel Polish for Nail Art DIY Manicure and Pedicure at Home
GAOY$7.7812,989 rev
Sally Hansen Color Therapy Nail Polish | Biotin Argan Oil Long Lasting Healthy Nails Nail Strengthener Sheer | 536 My Sheer | Light Pink Nail Color
Sally Hansen$7.2019,424 rev
Essie Nail Polish Mademoiselle Classic Sheer Nail Polish 0.46 oz (Pack of 2)
essie$13.606,447 rev
Trending
90-day click momentum
essie Salon-Quality Nail Polish 8-Free Vegan Sheer Pale Pink Ballet Slippers 0.46 fl oz
essie$9.194.5★
Orly French Manicure Colour | Chip-Resistant Nail Lacquer For Salon-Like Finish | Long-Lasting & Fade Resistant | Quick Dry Formula (Rose-Colored Glasses 18ML)
Orly$6.324.6★
Essie Gel Couture Long-Lasting Nail Polish 8-Free Vegan Sheer Nude Pink Fairy Tailor 0.46 fl oz
essie$8.934.5★
essie Nail Polish Glossy Shine Sheer Pink Sugar Daddy 0.46 Ounce
essie$8.464.5★
Essie Gel Couture Long-Lasting Nail Polish 8-Free Vegan Sheer Pink Sheer Fantasy 0.46 fl oz
essie$9.884.5★
What buyers say about vegan nail polish
What buyers praise and complain about, mined from review topics.What buyers love
“Pretty shade”
“Excellent product”
“Very durable”
“has a satin finish”
“is easy to remove”
“Application is easy and smooth”
“As advertised”
“A very natural glow”
“Great value”
“Dries fast”
What buyers complain about
“the color was not what I expected”
“Not as thick as it used to be”
“the polish quality is terrible”
“peeling after two days”
“takes too long to dry”
“strong smell”
“Barely covered”
“Sticky/tacky”
“Kinda inconvenient”
“I can hardly believe the blatant false advertising in the name of the product”
Top return reasons
Common questions
- Is vegan nail polish profitable to sell on Amazon United States?
- The niche generates $103K/yr across 15 tracked products. 90-day search growth is +32.7%. Flapen's verdict: Skip it (42/100).
- How competitive is the vegan nail polish niche?
- 6 brands and 85 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in vegan nail polish?
- Top complaints mined from reviews: Color, Thickness, Quality-Overall. The return rate is 0.5%.
- When does demand for vegan nail polish peak?
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- What does it cost to enter the vegan nail polish niche?
- Listings span $6.32–$16.45; the average listing price is $9.80 (sweet spot $15–$100). The average incumbent carries 13,876 reviews — the moat a new listing must climb.