Vegan Makeup

Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $375K a year.

Searches, last 12 months

315K

Growth, 90 days vs prior 90

-8.3%

Conversion, latest week

11.3%

Market size, estimated

$375Ka year

Peak month

January1.9× the quietest month

Top search term

elf liquid eyeliner57K searches a year

Listings sell for $10.50 on average, from $3.75 to $41.96. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $10.50 that is $5K to $8K a year per listing.

Average price

$10.50under the $15 to $100 sweet spot

Price range

$3.75–$41.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

$5K–$8K

Returns

0.6%of orders · Amazon United States median 2.1%

39% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #224 within Eyes. It carries 13,440 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

39%

Prime listings

87%

Out of stock, average day

0.3%

Average rank

#224in Eyes

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

13,440per listing

Listings tracked

38

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

65 months