vegan lip balm
Skip itA small market ($53K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.32avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay$1.82–$24.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,534.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Market size
Bad$53K$53K/yr · 89K searches
According to Flapen's Amazon United States niche tracking, vegan lip balm is a $53K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
vegan lip balm market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $49K–$62K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #379
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 0.0%
- Avg brand age
- 60 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
659
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
19%
- Earth's Daughter33%
- Soothing Touch15%
- eos9%
- Eco Lips8%
- ALIDA PURE8%
- Cliganic8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Top vegan lip balm search terms
- vegan lip balm57K/yr
- vegan chapstick19K/yr
- beeswax free lip balm7K/yr
- lip balm vegan6K/yr
Top vegan lip balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Earths Daughter Vegan Lip Balm - Moisturizing Beeswax Free 4-Pack
Earth's Daughter$9.434.6★19,690 rev
Soothing Touch Vegan Lip Balm
Soothing Touch$10.824.6★277 rev
eos 100% Natural & Organic Lip Balm Sticks - Vanilla Bean All Natural Lip Balm All-Day Moisture Dermatologist Recommended 0.14 oz 2-Pack
eos$5.014.7★9,480 rev
Eco Lips Bee Free Variety Vegan Lip Balm with Candelilla Wax 3 pack
Eco Lips$11.454.6★1,732 rev
Cliganic Organic Lip Balm Set (6 Flavors) - 100% Natural Hydrating Moisturizing for Dry Cracked Lips Stocking Stuffer Gift for Men & Women
Cliganic$9.044.6★31,496 rev
Newest
by launch date
Moroccan Magic Vegan Vanilla Lip Balm 3 Pack | Ultra-Hydrating Argan & Essential Oil Lip Moisturizer + Vitamin E | Natural Chapstick for Dry Lips | Organic Ingredients | Lip Balms & Moisturizers
Moroccan Magic$9.565,637 rev
Cliganic Organic Lip Balm Set - 4 Flavors - Natural Hydrating for Cracked & Dry Lips
Cliganic$7.921,013 rev
ALIDA PURE Duet Lip Balm Collection Vegan Set Beeswax Free with Organic Jojoba and Avocado Oil Vitamin E Natural Moisturizer for Dry Chapped Lips 5 Tube Set
ALIDA PURE$20.65944 rev
Summer Fridays Lip Butter Balm - Hydrating Overnight Lip Mask + Clear Gloss for Instant Shine - With Nourishing Shea Butter - Everyday Makeup + Skincare Summer Essentials - Vegan - Sweet Mint (.5 Oz)
Summer Fridays$23.9610,168 rev
Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Pink Sugar (.5 Oz)
Summer Fridays$24.0010,168 rev
Trending
90-day click momentumMoroccan Magic Vegan Vanilla Lip Balm 3 Pack | Ultra-Hydrating Argan & Essential Oil Lip Moisturizer + Vitamin E | Natural Chapstick for Dry Lips | Organic Ingredients | Lip Balms & Moisturizers
Moroccan Magic$9.564.5★
Summer Fridays Lip Butter Balm - Hydrating Overnight Lip Mask + Clear Gloss for Instant Shine - With Nourishing Shea Butter - Everyday Makeup + Skincare Summer Essentials - Vegan - Sweet Mint (.5 Oz)
Summer Fridays$23.964.7★
Melixir Vegan Lip Butter (12 Colors) Hydrating Tinted Lip Balm Stick Bee-Free Petrolatum-Free Plant-Based Moisturizes Dry & Chapped Lips With Shea Butter Sheer Natural Finish - #02 Nudy Rose
Melixir$13.704.4★
365 by Whole Foods Market Organic Lip Balm Peppermint 0.15 Ounce
365 by Whole Foods Market$1.824.6★
Soothing Touch Lip Balm Vegan Unscented 0.25 Ounce
Soothing Touch$4.504.7★
What buyers say about vegan lip balm
What buyers praise and complain about, mined from review topics.What buyers love
“Very moisturizing”
“Excellent product”
“The scent is beautiful”
“Feels good”
“Excellent price”
“it's a great shade”
“Gift”
“As advertised”
“Easy to use”
“It works great”
What buyers complain about
“Does not really hydrate”
“Had a bad reaction to this”
“weird smell”
“Expensive”
“Poor quality”
“doesn't last”
“It didn't provide color”
“texture which glides”
“too long for most pockets”
“Still required frequent applications”
Top return reasons
Common questions
- Is vegan lip balm profitable to sell on Amazon United States?
- The niche generates $53K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (40/100).
- How competitive is the vegan lip balm niche?
- 12 brands and 659 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in vegan lip balm?
- Top complaints mined from reviews: Moist/Dry, Allergies, Smell. The return rate is 0.7%.
- When does demand for vegan lip balm peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the vegan lip balm niche?
- Listings span $1.82–$24.67; the average listing price is $12.32 (sweet spot $15–$100). The average incumbent carries 6,535 reviews — the moat a new listing must climb.