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Vegan Hair Spray

Fail

The top 5 brands take 95% of clicks, so Vegan Hair Spray is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$474K/yr263K searches / yr
90-day growth
+8.7%search demand this quarter
Competition
83%top-5 click share · 7 brands · 580 sellers

Flapen Score

Vegan Hair Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Vegan Hair Spray is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegan Hair Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Vegan Hair Spray 263K times last year and spent an estimated $474K. The top 5 brands take 95% of clicks. Demand peaks in May. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 16.9% of those searches ended in a purchase.

Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $474K a year.

Searches, last 12 months
263K
Growth, 90 days vs prior 90
+8.7%
Conversion, latest week
16.9%
Market size, estimated
$474Ka year
Peak month
May1.9× the quietest month
Top search term
honest detangler spray41K searches a year

02 · Price

A sale here is worth $10.68.

Listings sell for $10.68 on average, from $4.95 to $34.41. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At $10.68 that is $43K to $53K a year per listing.

Average price
$10.68under the $15 to $100 sweet spot
Price range
$4.95–$34.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
4,000–5,000
Revenue per listing a year
$43K–$53K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #157 within Detanglers. It carries 25,646 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#157in Detanglers
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
25,646per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
86 months

Products

Top Vegan Hair Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

580

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

2%

  • Brand 169%
  • Brand 211%
  • Brand 310%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Vegan Hair Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Search terms

Top Vegan Hair Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • honest detangler spray41K/yr
  • baby detangler spray30K/yr
  • honest hair detangler spray20K/yr
  • toddler leave in conditioner19K/yr
  • honest detangler spray for kids30K/yr
  • baby hair detangler spray17K/yr
  • pipette detangler spray7K/yr
  • honest leave in conditioner spray13K/yr
  • honest detangler15K/yr
  • pipette leave in detangler7K/yr

Reviews and returns

What reviews say buyers love and hate about Vegan Hair Spray

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Smell”
13%of negative reviews mention “Smell”
0.4%of orders come back
“strong smell”
A buyer, on “Smell”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Vegan Hair Spray questions

Answered from the same tracked data.