Vegan Deodorant Men
FailShoppers spend an estimated $57K a year here, so Vegan Deodorant Men is a Fail.
- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $57K/yr40K searches / yr
- 90-day growth
- +10.7%search demand this quarter
- Competition
- 73%top-5 click share · 7 brands · 120 sellers
Flapen Score
Vegan Deodorant Men against its category
The dotted line is the Beauty & Personal Care average. Past it, Vegan Deodorant Men is stronger. Inside it, weaker.
Market
The Vegan Deodorant Men market on Amazon at a glance
Shoppers on Amazon United States searched for Vegan Deodorant Men 40K times last year and spent an estimated $57K. The top 5 brands take 93% of clicks. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 8.9% of those searches ended in a purchase.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- +10.7%
- Conversion, latest week
- 8.9%
- Market size, estimated
- $57Ka year
- Peak month
- September3.9× the quietest month
- Top search term
- musk deodorant for men10K searches a year
02 · Price
A sale here is worth $15.72.
Listings sell for $15.72 on average, from $7.72 to $34.59. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $15.72 that is $4K to $8K a year per listing.
- Average price
- $15.72inside the $15 to $100 sweet spot
- Price range
- $7.72–$34.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
54% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #557 within Deodorants & Antiperspirants. It carries 13,466 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 92%
- Out of stock, average day
- 17.5%
- Average rank
- #557in Deodorants & Antiperspirants
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 13,466per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 96 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 96 months
Products
Top Vegan Deodorant Men products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Native Deodorant Contains Naturally Derived Ingredients 72 Hour Odor Control Deodorant for Women and Men Aluminum Free Citrus & Herbal Musk 2.65oz
- Price
- $12.34
- Rating
- 4.4/5
- Reviews
- 115,244
- Age
- 7y ago

Native Aluminum Free Deodorant Citrus & Herbal Musk Large Size Stick 72 Hour Odor Control for Women & Men Contains Naturally Derived Ingredients 3.1 oz
- Price
- $13.62
- Rating
- 4.6/5
- Reviews
- 1,288
- Age
- 5mo ago

STETSON Personal Care Extra Strength Deodorant by Scent Beauty - Gel Mens Deodorant Stick for Grooming Kit - 3 oz - 3 Pack - Off-Road
- Price
- $11.82
- Rating
- 4.3/5
- Reviews
- 258
- Age
- 3y ago

STETSON Personal Care Extra Strength Deodorant by Scent Beauty - Gel Mens Deodorant Stick for Grooming Kit - 3 oz - 3 Pack - Spirit
- Price
- $15.61
- Rating
- 4.3/5
- Reviews
- 258
- Age
- 3y ago

Dr. Squatch Natural Mens Deodorant Aluminum Free Natural Deodorant Men with Charcoal & Postbiotics for 72-Hour Odor Protection Maverick Musk 2.65oz Stick (3-Pack)
- Price
- $34.59
- Rating
- 4.5/5
- Reviews
- 6,040
- Age
- 1y ago
Trending
estimated 90-day click momentum
Native Aluminum Free Deodorant Citrus & Herbal Musk Large Size Stick 72 Hour Odor Control for Women & Men Contains Naturally Derived Ingredients 3.1 oz
- Price
- $13.62
- Rating
- 4.6/5
- Reviews
- 1,288
- Age
- 5mo ago

STETSON Personal Care Extra Strength Deodorant by Scent Beauty - Gel Mens Deodorant Stick for Grooming Kit - 3 oz - 3 Pack - Oasis
- Price
- $11.03
- Rating
- 4.3/5
- Reviews
- 258
- Age
- 3y ago

Axe Musk Deodorant Spray - 150 ml(For Men) fresh (Pack of 2)
- Price
- $10.77
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 11y ago

STETSON Personal Care Extra Strength Deodorant by Scent Beauty - Gel Mens Deodorant Stick for Grooming Kit - 3 oz - 3 Pack - Off-Road
- Price
- $11.82
- Rating
- 4.3/5
- Reviews
- 258
- Age
- 3y ago

Old Spice Aluminum Free Deodorant for Men 24/7 Odor Protection 24/7 Freshness & Lasting Scent Goes on Clear Bearglove with Crisp Orchard Scent 3.0 oz (Pack of 3)
- Price
- $20.89
- Rating
- 4.4/5
- Reviews
- 1,800
- Age
- 12y ago
Newest
by launch date
Native Aluminum Free Deodorant Citrus & Herbal Musk Large Size Stick 72 Hour Odor Control for Women & Men Contains Naturally Derived Ingredients 3.1 oz
- Price
- $13.62
- Rating
- 4.6/5
- Reviews
- 1,288
- Age
- 5mo ago

Dr. Squatch Natural Mens Deodorant Aluminum Free Natural Deodorant Men with Charcoal & Postbiotics for 72-Hour Odor Protection Maverick Musk + Wood Barrel Bourbon 2.65oz Stick (2-Pack)
- Price
- $25.54
- Rating
- 4.3/5
- Reviews
- 24,377
- Age
- 1y ago

Dr. Squatch Natural Mens Deodorant Aluminum Free Natural Deodorant Men with Charcoal & Postbiotics for 72-Hour Odor Protection Maverick Musk 2.65oz Stick (3-Pack)
- Price
- $34.59
- Rating
- 4.5/5
- Reviews
- 6,040
- Age
- 1y ago

Jovan Musk by Jovan for Men - 5 oz Deodorant Spray
- Price
- $7.72
- Rating
- 4.5/5
- Reviews
- 85
- Age
- 2y ago

STETSON Personal Care Extra Strength Deodorant by Scent Beauty - Gel Mens Deodorant Stick for Grooming Kit - 3 oz - 3 Pack - Off-Road
- Price
- $11.82
- Rating
- 4.3/5
- Reviews
- 258
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
120
Est. top-5 brand share
93%
Top 20: 99%
Est. top-5 click share
73%
Top 20: 100%
Open market
4%
- Native45%
- SCENT BEAUTY26%
- Dr. Squatch10%
- Jovan8%
- Speed Stick3%
- Old Spice3%
- Open — no brand owns it (1 brand, 4%)
Demand
Vegan Deodorant Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.9×
Search terms
Top Vegan Deodorant Men search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- musk deodorant for men10K/yr
- musk deodorant8K/yr
- native deodorant citrus and herbal musk7K/yr
- stetson deodorant for men5K/yr
- stetson deodorant4K/yr
- native deodorant citrus4K/yr
- musk deodorant stick for men4K/yr
Reviews and returns
What reviews say buyers love and hate about Vegan Deodorant Men
We read the reviews and the return reasons for every product selling here.
“Scent is way too strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vegan Deodorant Men questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









