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vegamour lash serum

Skip it

A small market ($55K/yr) — this niche doesn't clear our bar today.

Market size 14Growth 21Conversion 29Competition 22Returns 93Price range 65Avg price 93Brand share 33Review moat 23Quality gap 81

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$49.82

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Good$14.40–$144.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Review moat

Bad6,955.75

avg incumbent reviews — the moat a new listing must climb

Competition

Bad74%

top-5 click share — a locked-up shelf

Growth

Bad-7.9%

90-day search growth — must beat 0% to launch

Market size

Bad$55K

$55K/yr · 47K searches

According to Flapen's Amazon United States niche tracking, vegamour lash serum is a $55K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 41/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

vegamour lash serum market data

Units sold / yr
2K–3K
avg 100–250/product
Revenue / yr
$100K–$125K
units × avg price
Conversion rate
2.3%
Avg BSR
#30
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
48 months
Avg seller age
156 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 rising

Sellers

18

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

11%

  • VEGAMOUR43%
  • The Ordinary25%
  • Grande Cosmetics8%
  • BABE ORIGINAL5%
  • Eight Saints4%
  • Forchics4%
  • Open — no brand owns it (6 brands, 11%)

Demand

Weekly Amazon search volume, last 24 weeks — -7.9% search growth over the last 90 days.
1K750Spike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top vegamour lash serum search terms

  • vegamour gro lash serum17K/yr
  • vegamour lash serum19K/yr
  • vegamour eyelash serum5K/yr
  • vegamour gro brow serum3K/yr
  • vegamour brow serum3K/yr
All search terms

Top vegamour lash serum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$11K30%$17K40%$22K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about vegamour lash serum

What buyers praise and complain about, mined from review topics.

What buyers love

Eyelash Quality26%

“A very good lash serum”

Quality-Overall11%

“Excellent product”

Value For Money11%

“Worth it”

Ease Of Application9%

“Application is easy”

Allergies6%

“No irritation”

Ease Of Use4%

“Easy to Use: The application is quick”

Soft Feel4%

“Goes on smoothly”

Hair Growth3%

“Very good for hair growth”

Weight Light2%

“Lightweight for sure”

Advertised Vs Actual Product2%

“it seems to be working as described”

What buyers complain about

Allergies22%

“Skin Irritation”

Functionality-Overall17%

“Didn't Work For Me”

Value For Money9%

“It is expensive”

Eyelash Quality8%

“not the best lash serum out there”

Symptom Reduction7%

“No improvement”

Side Effects3%

“Inaffective, weird side effects tho”

Thickness3%

“not as thick as I'd like”

Moist/Dry3%

“extremely dry/irritated”

Durability2%

“Didnt last 3 months”

Ease Of Use2%

“Difficult to open”

Top return reasons

Functionality-Overall23%
Advertised Vs Actual Product14%
Value For Money9%
Moist/Dry9%
Product Condition8%
Size-Overall7%
Defective Material/Parts5%
Skin Health5%
Damage/Burn Hair3%
Leak-Proof2%

Common questions

Is vegamour lash serum profitable to sell on Amazon United States?
The niche generates $55K/yr across 16 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Skip it (41/100).
How competitive is the vegamour lash serum niche?
12 brands and 18 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in vegamour lash serum?
Top complaints mined from reviews: Allergies, Functionality-Overall, Value For Money. The return rate is 1.1%.
What does it cost to enter the vegamour lash serum niche?
Listings span $14.40–$144.51; the average listing price is $49.82 (sweet spot $15–$100). The average incumbent carries 6,956 reviews — the moat a new listing must climb.