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Vavalash Eyelash Extensions

Fail

The top 5 brands take 100% of clicks, so Vavalash Eyelash Extensions is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$447K/yr927K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
72%top-5 click share · 3 brands · 8 sellers

Flapen Score

Vavalash Eyelash Extensions against its category

The dotted line is the Beauty & Personal Care average. Past it, Vavalash Eyelash Extensions is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vavalash Eyelash Extensions market on Amazon at a glance

Shoppers on Amazon United States searched for Vavalash Eyelash Extensions 927K times last year and spent an estimated $447K. All 3 brands take every click. Demand peaks in Mar–Jun–Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 927K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $447K a year.

Searches, last 12 months
927K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
2.9%
Market size, estimated
$447Ka year
Peak month
March2.6× the quietest month
Top search term
amzgirl lash clusters298K searches a year

02 · Price

A sale here is worth $16.46.

Listings sell for $16.46 on average, from $9.75 to $24.17. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $16.46 that is $25K to $33K a year per listing.

Average price
$16.46inside the $15 to $100 sweet spot
Price range
$9.75–$24.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$25K–$33K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #301 within Makeup Brushes & Tools. It carries 1,129 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#301in Makeup Brushes & Tools
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
1,129per listing
Listings tracked
15

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Vavalash Eyelash Extensions products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 213%
  • Brand 32%

Demand

Vavalash Eyelash Extensions search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KBlack Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Jun, Aug · busiest ÷ quietest = 2.6×

Search terms

Top Vavalash Eyelash Extensions search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amzgirl lash clusters298K/yr
  • amzgirl lash clusters kit57K/yr
  • vavalash145K/yr
  • vavalash eyelash extensions110K/yr
  • amzgirl lashes36K/yr
  • amz girl lash clusters40K/yr
  • amzgirl27K/yr
  • vavalash glue28K/yr
  • vavalash clusters26K/yr
  • vava lash19K/yr

Reviews and returns

What reviews say buyers love and hate about Vavalash Eyelash Extensions

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Eyelash Quality”
27%of negative reviews mention “Adhesion/Stickiness”
0.8%of orders come back
“the glue doesn't work”
A buyer, on “Adhesion/Stickiness”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Vavalash Eyelash Extensions questions

Answered from the same tracked data.