Vaseline Lotion for Men

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $177K a year.

Searches, last 12 months

127K

Growth, 90 days vs prior 90

-22.8%

Conversion, latest week

9.8%

Market size, estimated

$177Ka year

Peak month

February2.0× the quietest month

Top search term

vaseline mens lotion26K searches a year

Listings sell for $14.19 on average, from $6.70 to $29.32. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $14.19 that is $14K to $18K a year per listing.

Average price

$14.19under the $15 to $100 sweet spot

Price range

$6.70–$29.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

1,000–1,250

Revenue per listing a year

$14K–$18K

Returns

0.3%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #717 within Lotions. It carries 6,210 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

0.7%

Average rank

#717in Lotions

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

6,210per listing

Listings tracked

7

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

82 months