Is vaseline lotion for men profitable to sell on Amazon United States?

The niche generates $177K/yr across 7 tracked products. 90-day search growth is -22.8%. Flapen's verdict: Skip it (36/100).

How competitive is the vaseline lotion for men niche?

3 brands and 54 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in vaseline lotion for men?

Top complaints mined from reviews: Smell, Moist/Dry, Motor Power. The return rate is 0.3%.

When does demand for vaseline lotion for men peak?

Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.

What does it cost to enter the vaseline lotion for men niche?

Listings span $6.70–$29.32; the average listing price is $14.19 (sweet spot $15–$100). The average incumbent carries 6,210 reviews — the moat a new listing must climb.

vaseline lotion for men

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.19

avg listing price — sweet spot $15–$100

Price range

Good$6.70–$29.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$177K

$177K/yr · 127K searches

Review moat

Bad6,210

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-22.8%

90-day search growth — must beat 0% to launch

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, vaseline lotion for men is a $177K/yr Amazon United States market (127K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 36/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

vaseline lotion for men market data

Units sold / yr: 10K–13K; avg 1,000–1,250/product
Revenue / yr: $142K–$177K; units × avg price
Conversion rate: 9.8%
Avg BSR: #717
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 0.7%
Avg brand age: 82 months
Avg seller age: 134 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

Vaseline92%
NIVEA MEN5%
Old Spice3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -22.8% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Open Trend

Top vaseline lotion for men search terms

vaseline mens lotion26K/yr -6.9%8.8% conv.
vaseline lotion for men23K/yr -20.5%6.2% conv.
mens vaseline lotion10K/yr +24.4%8.0% conv.
vaseline men13K/yr -7.2%3.5% conv.
mens vaseline lotion fast absorbing8K/yr -31.4%11.4% conv.
vaseline for men10K/yr -29.4%5.7% conv.
vaseline lotion men6K/yr -29.4%5.8% conv.
vaseline men fast absorbing lotion8K/yr -53.1%10.1% conv.
vaseline men extra strength lotion4K/yr -13.2%10.0% conv.
vaseline mens lotion body19K/yr -78.5%7.0% conv.

All search terms

Top vaseline lotion for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vaseline Mens Healing Moisture Hand & Body Lotion For Dry or Cracked Skin Fast Absorbing Non-Greasy Lotion for Men 20.3 oz Pack of 3

Vaseline$18.614.7★9,196 rev

Vaseline Lotion for Men Extra Strength 3-in-1 for Face Hands & Body + Original Lip Therapy for Dry Lips with Petroleum Jelly (3 Piece Set)

Vaseline$16.764.7★636 rev

Vaseline Men Fast Absorbing 3-in-1 Face Hands & Body Lotion for Men For Dry Skin Absorbs in Just 15 Seconds for Moisturized Skin 20.3 oz

Vaseline$7.594.8★970 rev

Vaseline Men Cooling Hydration 3-in-1 4 Pack for Dry Skin Face Hands & Body Lotion for Men with Menthol & Ultra-Hydrating Lipids 20.3 oz

Vaseline$29.324.7★1,082 rev

NIVEA MEN Real Madrid Limited Edition Design Maximum Hydration 48-Hour Moisture Body Lotion for Dry Skin Aloe Vera Lotion for Men 3-in-1 Body Face and Hands 16.9 Fl Oz Bottle

NIVEA MEN$7.594.7★24,982 rev

Newest

by launch date

Old Spice Hand Face & Body Lotion for Men 24/7 Lightweight Moisturization with Amazing Scent Instant Absorption For All Skin Types Swagger with Cedarwood Scent 16 oz

Old Spice$6.706,505 rev

2y ago

Vaseline Lotion for Men Extra Strength 3-in-1 for Face Hands & Body + Original Lip Therapy for Dry Lips with Petroleum Jelly (3 Piece Set)

Vaseline$16.76636 rev

3y ago

Vaseline Mens Extra Strength Lotion 10 Ounce (295ml) (2 Pack)

Vaseline$12.7399 rev

5y ago

Vaseline Men Cooling Hydration 3-in-1 4 Pack for Dry Skin Face Hands & Body Lotion for Men with Menthol & Ultra-Hydrating Lipids 20.3 oz

Vaseline$29.321,082 rev

7y ago

Vaseline Mens Healing Moisture Hand & Body Lotion For Dry or Cracked Skin Fast Absorbing Non-Greasy Lotion for Men 20.3 oz Pack of 3

Vaseline$18.619,196 rev

9y ago

What buyers say about vaseline lotion for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell41%

“Delightful fragrance”

Moist/Dry16%

“Great moisturizer”

Quality-Overall9%

“Its a good quality lotion”

Value For Money7%

“Good price”

Soft Feel4%

“Very smooth”

Advertised Vs Actual Product3%

“works as advertised”

Suitability Dry Skin3%

“Good for dry hands”

Absorbency2%

“Absorbs well”

Efficiency2%

“works very well”

Suitability Combination Skin1%

“My skin feels and smells great after using it, due to the perfect consistency, and the lightweight formula absorbing quickly”

What buyers complain about

Smell36%

“Scent weird”

Moist/Dry10%

“made me feel dry”

Motor Power4%

“Broken pump”

Leak-Proof4%

“One bottle was broken by the top on side lotion leaked in box had to throw away 1 bottle”

Size-Overall4%

“smalll”

Value For Money3%

“Not enough for the cost”

Advertised Vs Actual Product2%

“The Advertisement is not accurate”

Suitability Winter Weather2%

“Its always worse during winter”

Quality-Overall2%

“quality. not much that good for me”

Durability2%

“NO it does not last 48 hours”

Top return reasons

Smell33%

Motor Power14%

Leak-Proof14%

Advertised Vs Actual Product11%

Size-Overall6%

Value For Money3%

Moist/Dry3%

Defective Material/Parts2%

Absorbency1%

Functionality-Overall1%

Common questions

Is vaseline lotion for men profitable to sell on Amazon United States?: The niche generates $177K/yr across 7 tracked products. 90-day search growth is -22.8%. Flapen's verdict: Skip it (36/100).
How competitive is the vaseline lotion for men niche?: 3 brands and 54 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in vaseline lotion for men?: Top complaints mined from reviews: Smell, Moist/Dry, Motor Power. The return rate is 0.3%.
When does demand for vaseline lotion for men peak?: Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.
What does it cost to enter the vaseline lotion for men niche?: Listings span $6.70–$29.32; the average listing price is $14.19 (sweet spot $15–$100). The average incumbent carries 6,210 reviews — the moat a new listing must climb.