Vaseline Fsa
FailDemand is soft, at -58.6% this quarter, so Vaseline Fsa is a Fail.
- Flapen Score
- 27 / 100Ranks 10,806 of 10,978 Beauty & Personal Care niches · −21 vs the category median of 4827
- Market size
- $55K/yr27K searches / yr
- 90-day growth
- -58.6%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 79 sellers
Flapen Score
Vaseline Fsa against its category
The dotted line is the Beauty & Personal Care average. Past it, Vaseline Fsa is stronger. Inside it, weaker.
Market
The Vaseline Fsa market on Amazon at a glance
Shoppers on Amazon United States searched for Vaseline Fsa 27K times last year and spent an estimated $55K. All 3 brands take every click. Flapen scores it 27 out of 100, a Fail.
01 · Demand
An estimated 20.5% of those searches ended in a purchase.
Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.5% of those searches ended in a purchase. Searches in the last 90 days moved -58.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.
- Searches, last 12 months
- 27K
- Growth, 90 days vs prior 90
- -58.6%
- Conversion, latest week
- 20.5%
- Market size, estimated
- $55Ka year
- Top search term
- vaseline fsa8K searches a year
02 · Price
A sale here is worth $9.95.
Listings sell for $9.95 on average, from $5.30 to $16.71. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $9.95 that is $995 to $2K a year per listing.
- Average price
- $9.95under the $15 to $100 sweet spot
- Price range
- $5.30–$16.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $995–$2K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Creams. It carries 22,116 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #36in Creams
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 22,116per listing
- Listings tracked
- 5
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 97 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 97 months
Products
Top Vaseline Fsa products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vaseline Jelly Original 13 Oz Jar
- Price
- $5.30
- Rating
- 4.8/5
- Reviews
- 2,225
- Age
- 16y ago

Vaseline Petroleum Jelly Original 3 Count Provides Dry Skin Relief And Protects Minor Cuts Dermatologist Recommended And Locks In Moisture 13oz
- Price
- $13.83
- Rating
- 4.8/5
- Reviews
- 20,283
- Age
- 8mo ago

Vaseline Original Healing Jelly 100% White Petrolatum Skin Protectant 1 ct for Mess-Free Moisturizing On-the-Go with 3x Purified Purity-Guaranteed Formula 6.8 OZ
- Price
- $8.16
- Rating
- 4.6/5
- Reviews
- 281
- Age
- 6mo ago

CareAll Petroleum Jelly 13 Oz Jar. Unscented 100% Pure White Petrolatum Jelly USP Protectant for Minor Cuts Scrapes Burns. Moisturizer for Dry Skin and Lips.
- Price
- $5.74
- Rating
- 4.7/5
- Reviews
- 1,768
- Age
- 7y ago

Aquaphor Healing Ointment Advanced Therapy Skin Protectant Multi-Purpose Healing Ointment and Body Moisturizer For Dry Cracked Skin Minor Cuts and Burns 14 Oz Jar
- Price
- $16.71
- Rating
- 4.8/5
- Reviews
- 86,024
- Age
- 14y ago
Trending
estimated 90-day click momentum
Vaseline Original Healing Jelly 100% White Petrolatum Skin Protectant 1 ct for Mess-Free Moisturizing On-the-Go with 3x Purified Purity-Guaranteed Formula 6.8 OZ
- Price
- $8.16
- Rating
- 4.6/5
- Reviews
- 281
- Age
- 6mo ago

Vaseline Jelly Original 13 Oz Jar
- Price
- $5.30
- Rating
- 4.8/5
- Reviews
- 2,225
- Age
- 16y ago

Vaseline Petroleum Jelly Original 3 Count Provides Dry Skin Relief And Protects Minor Cuts Dermatologist Recommended And Locks In Moisture 13oz
- Price
- $13.83
- Rating
- 4.8/5
- Reviews
- 20,283
- Age
- 8mo ago

Aquaphor Healing Ointment Advanced Therapy Skin Protectant Multi-Purpose Healing Ointment and Body Moisturizer For Dry Cracked Skin Minor Cuts and Burns 14 Oz Jar
- Price
- $16.71
- Rating
- 4.8/5
- Reviews
- 86,024
- Age
- 14y ago

CareAll Petroleum Jelly 13 Oz Jar. Unscented 100% Pure White Petrolatum Jelly USP Protectant for Minor Cuts Scrapes Burns. Moisturizer for Dry Skin and Lips.
- Price
- $5.74
- Rating
- 4.7/5
- Reviews
- 1,768
- Age
- 7y ago
Newest
by launch date
Vaseline Original Healing Jelly 100% White Petrolatum Skin Protectant 1 ct for Mess-Free Moisturizing On-the-Go with 3x Purified Purity-Guaranteed Formula 6.8 OZ
- Price
- $8.16
- Rating
- 4.6/5
- Reviews
- 281
- Age
- 6mo ago

Vaseline Petroleum Jelly Original 3 Count Provides Dry Skin Relief And Protects Minor Cuts Dermatologist Recommended And Locks In Moisture 13oz
- Price
- $13.83
- Rating
- 4.8/5
- Reviews
- 20,283
- Age
- 8mo ago

CareAll Petroleum Jelly 13 Oz Jar. Unscented 100% Pure White Petrolatum Jelly USP Protectant for Minor Cuts Scrapes Burns. Moisturizer for Dry Skin and Lips.
- Price
- $5.74
- Rating
- 4.7/5
- Reviews
- 1,768
- Age
- 7y ago

Aquaphor Healing Ointment Advanced Therapy Skin Protectant Multi-Purpose Healing Ointment and Body Moisturizer For Dry Cracked Skin Minor Cuts and Burns 14 Oz Jar
- Price
- $16.71
- Rating
- 4.8/5
- Reviews
- 86,024
- Age
- 14y ago

Vaseline Jelly Original 13 Oz Jar
- Price
- $5.30
- Rating
- 4.8/5
- Reviews
- 2,225
- Age
- 16y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
79
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Vaseline93%
- CareAll4%
- Aquaphor3%
- Open — no brand owns it (0%)
Demand
Vaseline Fsa search demand
Weekly searches over the year. Pick a range.
Search terms
Top Vaseline Fsa search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vaseline fsa8K/yr
- fsa vaseline7K/yr
- vaseline fsa eligible7K/yr
- vaseline hsa4K/yr
Reviews and returns
What reviews say buyers love and hate about Vaseline Fsa
We read the reviews and the return reasons for every product selling here.
“Huge container”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vaseline Fsa questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









