vaseline fsa
Skip itSoft demand (-58.6% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible20.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Okay$9.95avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad22,116.2avg incumbent reviews — the moat a new listing must climb
Price range
Bad$5.30–$16.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$55K$55K/yr · 27K searches
Growth
Bad-58.6%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vaseline fsa is a $55K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 27/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
vaseline fsa market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $40K–$50K
- units × avg price
- Conversion rate
- 20.5%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 97 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
79
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Vaseline93%
- CareAll4%
- Aquaphor3%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 25 weeks — -58.6% search growth over the last 90 days.Top vaseline fsa search terms
- vaseline fsa8K/yr
- fsa vaseline7K/yr
- vaseline fsa eligible7K/yr
- vaseline hsa4K/yr
Top vaseline fsa products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vaseline Jelly Original 13 Oz Jar
Vaseline$5.304.8★2,225 rev
Vaseline Petroleum Jelly Original 3 Count Provides Dry Skin Relief And Protects Minor Cuts Dermatologist Recommended And Locks In Moisture 13oz
Vaseline$13.834.8★20,283 rev
Vaseline Original Healing Jelly 100% White Petrolatum Skin Protectant 1 ct for Mess-Free Moisturizing On-the-Go with 3x Purified Purity-Guaranteed Formula 6.8 OZ
Vaseline$8.164.6★281 rev
CareAll Petroleum Jelly 13 Oz Jar. Unscented 100% Pure White Petrolatum Jelly USP Protectant for Minor Cuts Scrapes Burns. Moisturizer for Dry Skin and Lips.
CareAll$5.744.7★1,768 rev
Aquaphor Healing Ointment Advanced Therapy Skin Protectant Multi-Purpose Healing Ointment and Body Moisturizer For Dry Cracked Skin Minor Cuts and Burns 14 Oz Jar
Aquaphor$16.714.8★86,024 rev
Newest
by launch dateVaseline Original Healing Jelly 100% White Petrolatum Skin Protectant 1 ct for Mess-Free Moisturizing On-the-Go with 3x Purified Purity-Guaranteed Formula 6.8 OZ
Vaseline$8.16281 rev
Vaseline Petroleum Jelly Original 3 Count Provides Dry Skin Relief And Protects Minor Cuts Dermatologist Recommended And Locks In Moisture 13oz
Vaseline$13.8320,283 rev
CareAll Petroleum Jelly 13 Oz Jar. Unscented 100% Pure White Petrolatum Jelly USP Protectant for Minor Cuts Scrapes Burns. Moisturizer for Dry Skin and Lips.
CareAll$5.741,768 rev
Aquaphor Healing Ointment Advanced Therapy Skin Protectant Multi-Purpose Healing Ointment and Body Moisturizer For Dry Cracked Skin Minor Cuts and Burns 14 Oz Jar
Aquaphor$16.7186,024 rev
Vaseline Jelly Original 13 Oz Jar
Vaseline$5.302,225 rev
Trending
90-day click momentumVaseline Original Healing Jelly 100% White Petrolatum Skin Protectant 1 ct for Mess-Free Moisturizing On-the-Go with 3x Purified Purity-Guaranteed Formula 6.8 OZ
Vaseline$8.164.6★
Vaseline Jelly Original 13 Oz Jar
Vaseline$5.304.8★
Vaseline Petroleum Jelly Original 3 Count Provides Dry Skin Relief And Protects Minor Cuts Dermatologist Recommended And Locks In Moisture 13oz
Vaseline$13.834.8★
Aquaphor Healing Ointment Advanced Therapy Skin Protectant Multi-Purpose Healing Ointment and Body Moisturizer For Dry Cracked Skin Minor Cuts and Burns 14 Oz Jar
Aquaphor$16.714.8★
CareAll Petroleum Jelly 13 Oz Jar. Unscented 100% Pure White Petrolatum Jelly USP Protectant for Minor Cuts Scrapes Burns. Moisturizer for Dry Skin and Lips.
CareAll$5.744.7★
What buyers say about vaseline fsa
What buyers praise and complain about, mined from review topics.What buyers love
“Good moisturizing”
“Nothing fancy, just the reliable product it's always been”
“Excellent value”
“Excellent for dry skin”
“Just as pictured”
“Very soft”
“Easy to use jar”
“awesome size for price”
“I also appreciate that its gentle enough for sensitive skin”
“it's very effective”
What buyers complain about
“Huge container”
“A bit hard to squeeze”
“Having a problem with rashes”
“No scent”
“Too greasy”
“Lacks in moisture”
“Too thick”
“A waste of my money”
“Would not recommend using if the color is dark”
“I am curious how this passed quality control”
Top return reasons
Common questions
- Is vaseline fsa profitable to sell on Amazon United States?
- The niche generates $55K/yr across 5 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -58.6%. Flapen's verdict: Skip it (27/100).
- How competitive is the vaseline fsa niche?
- 3 brands and 79 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in vaseline fsa?
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Allergies. The return rate is 0.5%.
- What does it cost to enter the vaseline fsa niche?
- Listings span $5.30–$16.71; the average listing price is $9.95 (sweet spot $15–$100). The average incumbent carries 22,116 reviews — the moat a new listing must climb.