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Vaseline Fsa

Fail

Demand is soft, at -58.6% this quarter, so Vaseline Fsa is a Fail.

Flapen Score
27
27 / 100
Ranks 10,806 of 10,978 Beauty & Personal Care niches · −21 vs the category median of 48
Market size
$55K/yr27K searches / yr
90-day growth
-58.6%search demand this quarter
Competition
100%top-5 click share · 3 brands · 79 sellers

Flapen Score

Vaseline Fsa against its category

The dotted line is the Beauty & Personal Care average. Past it, Vaseline Fsa is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vaseline Fsa market on Amazon at a glance

Shoppers on Amazon United States searched for Vaseline Fsa 27K times last year and spent an estimated $55K. All 3 brands take every click. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 20.5% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.5% of those searches ended in a purchase. Searches in the last 90 days moved -58.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-58.6%
Conversion, latest week
20.5%
Market size, estimated
$55Ka year
Top search term
vaseline fsa8K searches a year

02 · Price

A sale here is worth $9.95.

Listings sell for $9.95 on average, from $5.30 to $16.71. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $9.95 that is $995 to $2K a year per listing.

Average price
$9.95under the $15 to $100 sweet spot
Price range
$5.30–$16.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$995–$2K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Creams. It carries 22,116 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#36in Creams
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
22,116per listing
Listings tracked
5

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 97 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
97 months

Products

Top Vaseline Fsa products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

79

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 193%
  • Brand 24%
  • Brand 33%
  • Open — no brand owns it (0%)

Demand

Vaseline Fsa search demand

Weekly searches over the year. Pick a range.

1K600Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Search terms

Top Vaseline Fsa search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vaseline fsa8K/yr
  • fsa vaseline7K/yr
  • vaseline fsa eligible7K/yr
  • vaseline hsa4K/yr

Reviews and returns

What reviews say buyers love and hate about Vaseline Fsa

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Moist/Dry”
10%of negative reviews mention “Size-Overall”
0.5%of orders come back
“Huge container”
A buyer, on “Size-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Vaseline Fsa questions

Answered from the same tracked data.