vaseline cocoa shimmer jelly stick
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great$1.2M$1.2M/yr · 2.0M searches
Review moat
Good981.17avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.57avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-26.6%90-day search growth — must beat 0% to launch
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$12.44–$12.70cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, vaseline cocoa shimmer jelly stick is a $1.2M/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
vaseline cocoa shimmer jelly stick market data
- Units sold / yr
- 60K–80K
- avg 6,000–8,000/product
- Revenue / yr
- $754K–$1.0M
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #2
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 128 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- eos100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.6% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.4×
Top vaseline cocoa shimmer jelly stick search terms
- eos body mist979K/yr
- eos perfume189K/yr
- eos spray138K/yr
- eos body spray183K/yr
- eos mist76K/yr
- eos vanilla cashmere body mist96K/yr
- eos spray mist40K/yr
- eos vanilla cashmere body spray132K/yr
- eos cashmere body mist19K/yr
- vanilla cashmere body mist33K/yr
Top vaseline cocoa shimmer jelly stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
eos Cashmere Body Mist Vanilla Cashmere soft musk cozy caramel hair mist body spray for women moisturizing hyaluronic acid body spray vegan cruelty-free 6 fl oz
eos$12.524.6★2,544 rev
eos Cashmere Body Mist Fresh & Cozy Body Spray for Women Hair Mist Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz
eos$12.704.7★924 rev
eos Cashmere Body Mist Pink Champagne body spray for women hair mist moisturizing hyaluronic acid glycerin vegan cruelty-free 6 fl oz
eos$12.544.7★712 rev
eos Cashmere Body Mist Strawberry Dream Body Spray for Women Strawberry Perfume Hair Mist Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz
eos$12.624.7★717 rev
eos Cashmere Body Mist Pomegranate Raspberry body spray for women hair mist fruity moisturizing hyaluronic acid glycerin vegan cruelty-free 6 fl oz
eos$12.444.6★464 rev
Newest
by launch dateeos Cashmere Body Mist Fresh & Cozy Body Spray for Women Hair Mist Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz
eos$12.70924 rev
eos Cashmere Body Mist Pink Champagne body spray for women hair mist moisturizing hyaluronic acid glycerin vegan cruelty-free 6 fl oz
eos$12.54712 rev
eos Cashmere Body Mist Strawberry Dream Body Spray for Women Strawberry Perfume Hair Mist Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz
eos$12.62717 rev
eos Cashmere Body Mist Pomegranate Raspberry body spray for women hair mist fruity moisturizing hyaluronic acid glycerin vegan cruelty-free 6 fl oz
eos$12.44464 rev
eos Cashmere Body Mist Coconut Waters Body Spray for Women Hair Mist Coconut Perfume Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz
eos$12.60526 rev
Trending
90-day click momentumeos Cashmere Body Mist Pomegranate Raspberry body spray for women hair mist fruity moisturizing hyaluronic acid glycerin vegan cruelty-free 6 fl oz
eos$12.444.6★
eos Cashmere Body Mist Coconut Waters Body Spray for Women Hair Mist Coconut Perfume Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz
eos$12.604.6★
eos Cashmere Body Mist Pink Champagne body spray for women hair mist moisturizing hyaluronic acid glycerin vegan cruelty-free 6 fl oz
eos$12.544.7★
eos Cashmere Body Mist Strawberry Dream Body Spray for Women Strawberry Perfume Hair Mist Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz
eos$12.624.7★
eos Cashmere Body Mist Fresh & Cozy Body Spray for Women Hair Mist Moisturizing Hyaluronic Acid Glycerin Vegan Cruelty-free 6 fl oz
eos$12.704.7★
What buyers say about vaseline cocoa shimmer jelly stick
What buyers praise and complain about, mined from review topics.What buyers love
“Decent smell”
“And it has impressive longevity”
“Great price”
“Great eos product”
“leaves skin soft”
“This is my absolute favorite it is so moisturizing”
“was exactly as shown in pictures”
“Perfect size”
“The spray is lightweight”
“Yes to Dry Down”
What buyers complain about
“Bad smell”
“it falls off easily”
“Smells like alcohol”
“Leaked everywhere”
“was expensive,”
“although the bottle was smaller than expected”
“Its not very strong”
“The bottle quality isnt all that great”
“My skin became very irritated with this brand”
“Onlyyy thing is that its a tad sticky on the skin”
Common questions
- Is vaseline cocoa shimmer jelly stick profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 6 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -26.6%. Flapen's verdict: Skip it (38/100).
- How competitive is the vaseline cocoa shimmer jelly stick niche?
- 1 brands and 7 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in vaseline cocoa shimmer jelly stick?
- Top complaints mined from reviews: Smell, Durability, Alcohol Content. The return rate is 0.0%.
- When does demand for vaseline cocoa shimmer jelly stick peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 6.4× the quietest.
- What does it cost to enter the vaseline cocoa shimmer jelly stick niche?
- Listings span $12.44–$12.70; the average listing price is $12.57 (sweet spot $15–$100). The average incumbent carries 981 reviews — the moat a new listing must climb.