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Vaseline Cocoa Shimmer Jelly Stick

Fail

The top 5 brands take 100% of clicks, so Vaseline Cocoa Shimmer Jelly Stick is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$1.2M/yr2.0M searches / yr
90-day growth
-26.6%search demand this quarter
Competition
97%top-5 click share · 1 brands · 7 sellers

Flapen Score

Vaseline Cocoa Shimmer Jelly Stick against its category

The dotted line is the Beauty & Personal Care average. Past it, Vaseline Cocoa Shimmer Jelly Stick is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vaseline Cocoa Shimmer Jelly Stick market on Amazon at a glance

Shoppers on Amazon United States searched for Vaseline Cocoa Shimmer Jelly Stick 2.0M times last year and spent an estimated $1.2M. One brand takes every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
-26.6%
Conversion, latest week
4.6%
Market size, estimated
$1.2Ma year
Peak month
December6.4× the quietest month
Top search term
eos body mist979K searches a year

02 · Price

A sale here is worth $12.57.

Listings sell for $12.57 on average, from $12.44 to $12.70. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $12.57 that is $75K to $101K a year per listing.

Average price
$12.57under the $15 to $100 sweet spot
Price range
$12.44–$12.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
6,000–8,000
Revenue per listing a year
$75K–$101K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2 within Women's. It carries 981 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#2in Women's
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
981per listing
Listings tracked
6

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
49 months

Products

Top Vaseline Cocoa Shimmer Jelly Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Vaseline Cocoa Shimmer Jelly Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.4×

Search terms

Top Vaseline Cocoa Shimmer Jelly Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eos body mist979K/yr
  • eos perfume189K/yr
  • eos spray138K/yr
  • eos body spray183K/yr
  • eos mist76K/yr
  • eos vanilla cashmere body mist96K/yr
  • eos spray mist40K/yr
  • eos vanilla cashmere body spray132K/yr
  • eos cashmere body mist19K/yr
  • vanilla cashmere body mist33K/yr

Reviews and returns

What reviews say buyers love and hate about Vaseline Cocoa Shimmer Jelly Stick

We read the reviews and the return reasons for every product selling here.

77%of positive reviews mention “Smell”
46%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Bad smell”
A buyer, on “Smell”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Vaseline Cocoa Shimmer Jelly Stick questions

Answered from the same tracked data.