Vanity Drawers
FailBuyers convert on only 0.4% of searches, so Vanity Drawers is a Fail.
- Flapen Score
- 49 / 100Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 4849
- Market size
- $61K/yr286K searches / yr
- 90-day growth
- -6.1%search demand this quarter
- Competition
- 35%top-5 click share · 36 brands · 52 sellers
Flapen Score
Vanity Drawers against its category
The dotted line is the Beauty & Personal Care average. Past it, Vanity Drawers is stronger. Inside it, weaker.
Market
The Vanity Drawers market on Amazon at a glance
Shoppers on Amazon United States searched for Vanity Drawers 286K times last year and spent an estimated $61K. The top 5 brands take 42% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 286K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.
- Searches, last 12 months
- 286K
- Growth, 90 days vs prior 90
- -6.1%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $61Ka year
- Peak month
- March1.5× the quietest month
- Top search term
- makeup storage cabinet43K searches a year
02 · Price
A sale here is worth $56.06.
Listings sell for $56.06 on average, from $17.80 to $121.64. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $56.06 that is $0 to $6K a year per listing.
- Average price
- $56.06inside the $15 to $100 sweet spot
- Price range
- $17.80–$121.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #171 within Bags & Cases. It carries 2,931 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 92%
- Out of stock, average day
- 0.9%
- Average rank
- #171in Bags & Cases
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 2,931per listing
- Listings tracked
- 50
04 · Newcomers
14 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 14Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Vanity Drawers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
36 rising
Sellers
52
Top-5 brand share
42%
Top 20: 88%
Top-5 click share
35%
Top 20: 74%
Open market
51%
- Brand 112%
- Brand 28%
- Brand 37%
- Brand 47%
- Brand 57%
- Brand 67%
Demand
Vanity Drawers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Vanity Drawers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- makeup storage cabinet43K/yr
- vanity drawers74K/yr
- makeup cabinet52K/yr
- vanity drawer27K/yr
- makeup drawer cabinet18K/yr
- vanity storage cabinet15K/yr
- make up storage cabinet8K/yr
- make up cabinet11K/yr
- drawers for vanity9K/yr
- drawers for makeup6K/yr
Reviews and returns
What reviews say buyers love and hate about Vanity Drawers
We read the reviews and the return reasons for every product selling here.
“Extremely small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vanity Drawers questions
Answered from the same tracked data.









