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Vanilla Woods Perfume 7 Virtues

Fail

The top 5 brands take 95% of clicks, so Vanilla Woods Perfume 7 Virtues is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$55K/yr123K searches / yr
90-day growth
+28.1%search demand this quarter
Competition
80%top-5 click share · 7 brands · 39 sellers

Flapen Score

Vanilla Woods Perfume 7 Virtues against its category

The dotted line is the Beauty & Personal Care average. Past it, Vanilla Woods Perfume 7 Virtues is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vanilla Woods Perfume 7 Virtues market on Amazon at a glance

Shoppers on Amazon United States searched for Vanilla Woods Perfume 7 Virtues 123K times last year and spent an estimated $55K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
+28.1%
Conversion, latest week
1.2%
Market size, estimated
$55Ka year
Peak month
December1.8× the quietest month
Top search term
7 virtues perfume29K searches a year

02 · Price

A sale here is worth $38.74.

Listings sell for $38.74 on average, from $14.28 to $190.69. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $38.74 that is $0 to $4K a year per listing.

Average price
$38.74inside the $15 to $100 sweet spot
Price range
$14.28–$190.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #4,312 within Women's. It carries 340 reviews at 3.92 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
92%
Out of stock, average day
7.7%
Average rank
#4,312in Women's
Average rating
3.92 starsAmazon United States average 4.42 stars
Average reviews
340per listing
Listings tracked
12

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Vanilla Woods Perfume 7 Virtues products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

$0$8K$17K$25K$33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

39

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

2%

  • The 7 virtues69%
  • Virtues9%
  • Generic8%
  • The 7 Virtues6%
  • Dossier3%
  • Jean Rish3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Vanilla Woods Perfume 7 Virtues search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Vanilla Woods Perfume 7 Virtues search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 7 virtues perfume29K/yr
  • the 7 virtues23K/yr
  • the 7 virtues perfume11K/yr
  • vanilla woods perfume 7 virtues15K/yr
  • 7 virtues7K/yr
  • vanilla woods perfume10K/yr
  • vanilla woods8K/yr
  • 7 virtues vanilla woods3K/yr
  • the 7 virtues vanilla woods5K/yr
  • 7 virtues perfume vanilla woods10K/yr

Reviews and returns

What reviews say buyers love and hate about Vanilla Woods Perfume 7 Virtues

We read the reviews and the return reasons for every product selling here.

77%of positive reviews mention “Smell”
44%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Didn't like the smell”
A buyer, on “Smell”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Vanilla Woods Perfume 7 Virtues questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data