Is vanilla woods perfume 7 virtues profitable to sell on Amazon United States?

The niche generates $55K/yr across 12 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +28.1%. Flapen's verdict: Skip it (46/100).

How competitive is the vanilla woods perfume 7 virtues niche?

7 brands and 39 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in vanilla woods perfume 7 virtues?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.

When does demand for vanilla woods perfume 7 virtues peak?

Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the vanilla woods perfume 7 virtues niche?

Listings span $14.28–$190.69; the average listing price is $38.74 (sweet spot $15–$100). The average incumbent carries 340 reviews — the moat a new listing must climb.

vanilla woods perfume 7 virtues

Skip it

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$38.74

avg listing price — sweet spot $15–$100

Review moat

Great339.92

avg incumbent reviews — the moat a new listing must climb

Growth

Good+28.1%

90-day search growth — must beat 0% to launch

Price range

Okay$14.28–$190.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad80%

top-5 click share — a locked-up shelf

Market size

Bad$55K

$55K/yr · 123K searches

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Brand share

Bad95%

top-5 brand share — brand-locked demand

Signals Low Review Barrier Quality Gap

According to Flapen's Amazon United States niche tracking, vanilla woods perfume 7 virtues is a $55K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

vanilla woods perfume 7 virtues market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $39K–$48K; units × avg price
Conversion rate: 1.2%
Avg BSR: #4,312
Page quality: 0%
Prime: 92%
Sponsored: 42%
Out of stock: 7.7%
Avg brand age: 50 months
Avg seller age: 136 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

The 7 virtues69%
Virtues9%
Generic8%
The 7 Virtues6%
Dossier3%
Jean Rish3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 80 weeks — +28.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top vanilla woods perfume 7 virtues search terms

7 virtues perfume29K/yr +55.3%0.4% conv.
the 7 virtues23K/yr +37.2%0.4% conv.
the 7 virtues perfume11K/yr +24.6%0.6% conv.
vanilla woods perfume 7 virtues15K/yr -5.3%1.2% conv.
7 virtues7K/yr +56.5%0.4% conv.
vanilla woods perfume10K/yr +34.2%1.2% conv.
vanilla woods8K/yr +14.1%0.7% conv.
7 virtues vanilla woods3K/yr +247.6%1.9% conv.
the 7 virtues vanilla woods5K/yr -8.6%2.4% conv.
7 virtues perfume vanilla woods10K/yr -76.6%1.0% conv.

All search terms

Top vanilla woods perfume 7 virtues products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

The 7 virtues VANILLA WOODS Sample Perfume Women Pour Femme EDP Spray 1.7 ml oz - set of 3 (0492)

The 7 virtues$17.664.3★25 rev

The 7 virtues COCONUT SUN Sample Perfume Women Pour Femme EDP Spray 1.7 ml oz - set of 3 (0591)

The 7 virtues$17.244.3★8 rev

The 7 Virtues Vanilla Woods Eau de Parfum 1.7 oz/ 50 mL Eau de Parfum Spray

Virtues$14.383.6★166 rev

Vanilla Woods Eau de Parfum Long-Lasting Wear Gift-Ready Packaging Unisex Appeal Comforting Aroma Mood-Enhancing Travel-Friendly Options - Size: (1.7 oz/ 50 mL)

Generic$190.695.0★2 rev

The 7 virtues CHERRY AMBITION Sample Perfume Women Pour Femme EDP Spray 1.7 ml oz - set of 3 (0744)

The 7 virtues$16.994.6★12 rev

Newest

by launch date

Jean Rish Vanilla Woods Perfume for Women Eau De Parfum Long-Lasting Luxury Fragrance Made In USA - Pink Pepper Vanilla Sandalwood Scent - 100ml / 3.4 oz

Jean Rish$39.831 rev

2mo ago

The 7 virtues CANDIED LYCHEE Sample Perfume Women Pour Femme EDP Spray 1.7 ml oz - set of 3 (0874)

The 7 virtues$15.712 rev

4mo ago

Vanilla Woods Eau de Parfum Long-Lasting Wear Gift-Ready Packaging Unisex Appeal Comforting Aroma Mood-Enhancing Travel-Friendly Options - Size: (1.7 oz/ 50 mL)

Generic$190.692 rev

9mo ago

Amber Vanilla

The 7 virtues$14.931 rev

10mo ago

The 7 virtues VANILLA WOODS Sample Perfume Women Pour Femme EDP Spray 1.7 ml oz - set of 3 (0492)

The 7 virtues$17.6625 rev

1y ago

What buyers say about vanilla woods perfume 7 virtues

What buyers praise and complain about, mined from review topics.

What buyers love

Smell77%

“The scent its light”

Value For Money3%

“I saved a lot of money”

Durability3%

“Decent longevity and sillage”

Size-Overall2%

“Great size”

Quality-Overall2%

“Great quality”

Comfort-Overall1%

“Because it is so familiar and comfortable”

Weight Light1%

“very light”

Gifting Purpose0%

“This was a gift”

Advertised Vs Actual Product0%

“Exactly what i wanted”

Moist/Dry0%

“a nice dry-down”

What buyers complain about

Smell44%

“Didn't like the smell”

Durability16%

“Not long lasting”

Value For Money6%

“Complete waste of money”

Size-Overall3%

“Tiny samples”

Advertised Vs Actual Product3%

“Maybe I didnt read the product description well”

Alcohol Content2%

“Only smells like alcohol”

Hard Feel1%

“Very harsh not smooth”

Moist/Dry1%

“Id say the only difference is that it dries more musky compared to the YSL that dries more fruity”

Strength1%

“Strong and cheap”

Quality-Overall1%

“Very cheap”

Top return reasons

Smell81%

Advertised Vs Actual Product19%

Common questions

Is vanilla woods perfume 7 virtues profitable to sell on Amazon United States?: The niche generates $55K/yr across 12 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +28.1%. Flapen's verdict: Skip it (46/100).
How competitive is the vanilla woods perfume 7 virtues niche?: 7 brands and 39 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in vanilla woods perfume 7 virtues?: Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.
When does demand for vanilla woods perfume 7 virtues peak?: Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the vanilla woods perfume 7 virtues niche?: Listings span $14.28–$190.69; the average listing price is $38.74 (sweet spot $15–$100). The average incumbent carries 340 reviews — the moat a new listing must climb.