Vanilla Soap

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months

118K

Growth, 90 days vs prior 90

-5.3%

Conversion, latest week

8.9%

Market size, estimated

$100Ka year

Top search term

vanilla bar soap22K searches a year

Listings sell for $9.53 on average, from $1.61 to $26.17. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $9.53 that is $953 to $2K a year per listing.

Average price

$9.53under the $15 to $100 sweet spot

Price range

$1.61–$26.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$953–$2K

Returns

0.2%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #218 within Cleansers. It carries 12,027 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

97%

Out of stock, average day

0.1%

Average rank

#218in Cleansers

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

12,027per listing

Listings tracked

39

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

72 months