Vanilla Skin

Shoppers searched for this 415K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $346K a year.

Searches, last 12 months

415K

Growth, 90 days vs prior 90

-22.0%

Conversion, latest week

1.8%

Market size, estimated

$346Ka year

Peak month

December14.0× the quietest month

Top search term

plur317K searches a year

Listings sell for $47.14 on average, from $18.94 to $94.13. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $47.14 that is $12K to $24K a year per listing.

Average price

$47.14inside the $15 to $100 sweet spot

Price range

$18.94–$94.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

250–500

Revenue per listing a year

$12K–$24K

Returns

0.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #37 within Women's. It carries 1,177 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

11.1%

Average rank

#37in Women's

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

1,177per listing

Listings tracked

9

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

28 months