Vanilla Shampoo and Conditioner

Shoppers searched for this 535K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $475K a year.

Searches, last 12 months

535K

Growth, 90 days vs prior 90

+24.1%

Conversion, latest week

6.1%

Market size, estimated

$475Ka year

Peak month

July2.6× the quietest month

Top search term

carols daughter shampoo and conditioner for curly natural monoi166K searches a year

Listings sell for $14.55 on average, from $4.92 to $40.10. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $14.55 that is $29K to $36K a year per listing.

Average price

$14.55under the $15 to $100 sweet spot

Price range

$4.92–$40.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

2,000–2,500

Revenue per listing a year

$29K–$36K

Returns

0.6%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #869 within Shampoo & Conditioner Sets. It carries 3,213 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

97%

Out of stock, average day

3.3%

Average rank

#869in Shampoo & Conditioner Sets

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

3,213per listing

Listings tracked

31

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

81 months