- Flapen Score
- 34 / 100Ranks 10,192 of 10,978 Beauty & Personal Care niches · −14 vs the category median of 4834
- Market size
- $37K/yr63K searches / yr
- 90-day growth
- -5.1%search demand this quarter
- Competition
- 94%top-5 click share · 4 brands · 31 sellers
Flapen Score
Vanilla Set against its category
The dotted line is the Beauty & Personal Care average. Past it, Vanilla Set is stronger. Inside it, weaker.
Market
The Vanilla Set market on Amazon at a glance
Shoppers on Amazon United States searched for Vanilla Set 63K times last year and spent an estimated $37K. All 4 brands take every click. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- -5.1%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $37Ka year
- Top search term
- tree hut travel kit13K searches a year
02 · Price
A sale here is worth $20.15.
Listings sell for $20.15 on average, from $14.66 to $29.42. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $20.15 that is $0 to $2K a year per listing.
- Average price
- $20.15inside the $15 to $100 sweet spot
- Price range
- $14.66–$29.42
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #205 within Bath & Bathing Accessories. It carries 695 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 4.8%
- Average rank
- #205in Bath & Bathing Accessories
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 695per listing
- Listings tracked
- 7
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Vanilla Set products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tree Hut Vanilla Everything Shower Gift Set for Women Exfoliating Body Scrub Body Wash Shave Oil & Body Spray Self Care Gift Set Hydrating & Moisturizing with Shea Butter Travel Size
- Price
- $18.14
- Rating
- 4.6/5
- Reviews
- 606
- Age
- 7mo ago

Tree Hut Tropic Glow Everything Shower Gift Set for Women Exfoliating Body Scrub Body Wash Shave Oil & Body Butter Self Care Gift Set Hydrating & Moisturizing with Shea Butter Travel Size
- Price
- $20.46
- Rating
- 4.6/5
- Reviews
- 606
- Age
- 5mo ago

Tree Hut Pink Hibiscus Everything Shower Gift Set for Women Exfoliating Body Scrub Body Wash Shave Oil & Body Spray Self Care Gift Set Hydrating & Moisturizing with Shea Butter Travel Size
- Price
- $18.32
- Rating
- 4.6/5
- Reviews
- 606
- Age
- 2mo ago

Gifts for Women Happy Birthday Gift Baskets Bath and Body Gift Set Mothers Day Gifts Vanilla Coconut Relaxing Home Spa Set Self Care Gift for Mom Sister Her Wife Grandma Girlfriend Friends
- Price
- $18.81
- Rating
- 4.8/5
- Reviews
- 481
- Age
- 11mo ago

Victorias Secret Bare Vanilla Mist & Lotion Set
- Price
- $29.42
- Rating
- 4.7/5
- Reviews
- 1,902
- Age
- 4y ago
Trending
estimated 90-day click momentum
Tree Hut Pink Hibiscus Everything Shower Gift Set for Women Exfoliating Body Scrub Body Wash Shave Oil & Body Spray Self Care Gift Set Hydrating & Moisturizing with Shea Butter Travel Size
- Price
- $18.32
- Rating
- 4.6/5
- Reviews
- 606
- Age
- 2mo ago

Tree Hut Tropic Glow Everything Shower Gift Set for Women Exfoliating Body Scrub Body Wash Shave Oil & Body Butter Self Care Gift Set Hydrating & Moisturizing with Shea Butter Travel Size
- Price
- $20.46
- Rating
- 4.6/5
- Reviews
- 606
- Age
- 5mo ago

Gifts for Women Happy Birthday Gift Baskets Bath and Body Gift Set Mothers Day Gifts Vanilla Coconut Relaxing Home Spa Set Self Care Gift for Mom Sister Her Wife Grandma Girlfriend Friends
- Price
- $18.81
- Rating
- 4.8/5
- Reviews
- 481
- Age
- 11mo ago

Tree Hut Vanilla Everything Shower Gift Set for Women Exfoliating Body Scrub Body Wash Shave Oil & Body Spray Self Care Gift Set Hydrating & Moisturizing with Shea Butter Travel Size
- Price
- $18.14
- Rating
- 4.6/5
- Reviews
- 606
- Age
- 7mo ago

Victorias Secret Bare Vanilla Mist & Lotion Set
- Price
- $29.42
- Rating
- 4.7/5
- Reviews
- 1,902
- Age
- 4y ago
Newest
by launch date
Tree Hut Pink Hibiscus Everything Shower Gift Set for Women Exfoliating Body Scrub Body Wash Shave Oil & Body Spray Self Care Gift Set Hydrating & Moisturizing with Shea Butter Travel Size
- Price
- $18.32
- Rating
- 4.6/5
- Reviews
- 606
- Age
- 2mo ago

Tree Hut Tropic Glow Everything Shower Gift Set for Women Exfoliating Body Scrub Body Wash Shave Oil & Body Butter Self Care Gift Set Hydrating & Moisturizing with Shea Butter Travel Size
- Price
- $20.46
- Rating
- 4.6/5
- Reviews
- 606
- Age
- 5mo ago

Tree Hut Vanilla Everything Shower Gift Set for Women Exfoliating Body Scrub Body Wash Shave Oil & Body Spray Self Care Gift Set Hydrating & Moisturizing with Shea Butter Travel Size
- Price
- $18.14
- Rating
- 4.6/5
- Reviews
- 606
- Age
- 7mo ago

Gifts for Women Happy Birthday Gift Baskets Bath and Body Gift Set Mothers Day Gifts Vanilla Coconut Relaxing Home Spa Set Self Care Gift for Mom Sister Her Wife Grandma Girlfriend Friends
- Price
- $18.81
- Rating
- 4.8/5
- Reviews
- 481
- Age
- 11mo ago

Tree Hut Glitz & Glow On the Go Travel Kit Tropic Glow Body Care Gift Set Exfoliating & Hydrating Self Care Essentials
- Price
- $14.66
- Rating
- 4.6/5
- Reviews
- 147
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
31
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
94%
Top 20: 100%
Open market
0%
- Tree Hut88%
- VKTASIMK5%
- Victoria's Secret4%
- LUCOTIYA3%
Demand
Vanilla Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.8× · 7 of 12 months tracked
Search terms
Top Vanilla Set search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tree hut travel kit13K/yr
- vanilla set15K/yr
- vanilla body set9K/yr
- vanilla body care set8K/yr
- tree hut kit gift set5K/yr
- tree hut mini gift set6K/yr
- tree hut mini best sellers gift set3K/yr
- tree hut holiday set4K/yr
Reviews and returns
What reviews say buyers love and hate about Vanilla Set
We read the reviews and the return reasons for every product selling here.
“one item leaked”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vanilla Set questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









