Skip to content

Vanilla Scented Body Care

Fail

The top 5 brands take 100% of clicks, so Vanilla Scented Body Care is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$290K/yr385K searches / yr
90-day growth
-20.3%search demand this quarter
Competition
94%top-5 click share · 5 brands · 31 sellers

Flapen Score

Vanilla Scented Body Care against its category

The dotted line is the Beauty & Personal Care average. Past it, Vanilla Scented Body Care is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vanilla Scented Body Care market on Amazon at a glance

Shoppers on Amazon United States searched for Vanilla Scented Body Care 385K times last year and spent an estimated $290K. All 5 brands take every click. Demand peaks in Aug–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 385K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $290K a year.

Searches, last 12 months
385K
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
6.2%
Market size, estimated
$290Ka year
Peak month
December7.4× the quietest month
Top search term
vanilla body scrub161K searches a year

02 · Price

A sale here is worth $12.17.

Listings sell for $12.17 on average, from $7.20 to $35.53. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 5,000 to 6,000 of them. At $12.17 that is $61K to $73K a year per listing.

Average price
$12.17under the $15 to $100 sweet spot
Price range
$7.20–$35.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
5,000–6,000
Revenue per listing a year
$61K–$73K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Scrubs & Body Treatments. It carries 3,066 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#25in Scrubs & Body Treatments
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
3,066per listing
Listings tracked
7

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
49 months

Products

Top Vanilla Scented Body Care products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 225%
  • Brand 34%
  • Brand 44%
  • Brand 53%

Demand

Vanilla Scented Body Care search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 7.4×

Search terms

Top Vanilla Scented Body Care search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vanilla body scrub161K/yr
  • body scrub vanilla31K/yr
  • vanilla sugar scrub29K/yr
  • vanilla scrub30K/yr
  • josie maran body scrub21K/yr
  • tree hut vanilla scrub33K/yr
  • tree hut body scrub vanilla18K/yr
  • vanilla tree hut scrub15K/yr
  • sugar scrub vanilla6K/yr
  • tree hut vanilla shea sugar scrub6K/yr

Reviews and returns

What reviews say buyers love and hate about Vanilla Scented Body Care

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Smell”
26%of negative reviews mention “Smell”
0.4%of orders come back
“Bad Smell”
A buyer, on “Smell”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Vanilla Scented Body Care questions

Answered from the same tracked data.