Vanilla Salt

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months

80K

Growth, 90 days vs prior 90

+3.3%

Conversion, latest week

4.1%

Market size, estimated

$95Ka year

Top search term

vanilla bean salt19K searches a year

Listings sell for $28.88 on average, from $11.08 to $102.68. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $28.88 that is $3K to $7K a year per listing.

Average price

$28.88inside the $15 to $100 sweet spot

Price range

$11.08–$102.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

0.0%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #206 within Women's. It carries 53 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

88%

Out of stock, average day

7.7%

Average rank

#206in Women's

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

53per listing

Listings tracked

8

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

52 months