Vanilla Romance Bath and Body Works

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months

67K

Growth, 90 days vs prior 90

-10.1%

Conversion, latest week

3.5%

Market size, estimated

$66Ka year

Top search term

vanilla romance bath and body works34K searches a year

Listings sell for $27.69 on average, from $14.08 to $52.90. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $27.69 that is $7K to $14K a year per listing.

Average price

$27.69inside the $15 to $100 sweet spot

Price range

$14.08–$52.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

250–500

Revenue per listing a year

$7K–$14K

Returns

0.2%of orders · Amazon United States median 2.1%

40% of listings pay for placement with sponsored ads. 10% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #2,278 within Women's. It carries 20 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

10%

Out of stock, average day

1.1%

Average rank

#2,278in Women's

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

20per listing

Listings tracked

10

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

48 months