Vanilla Perfume

Shoppers searched for this 8.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.1M a year.

Searches, last 12 months

8.4M

Growth, 90 days vs prior 90

-8.4%

Conversion, latest week

1.7%

Market size, estimated

$4.1Ma year

Peak month

July3.6× the quietest month

Top search term

victoria secret2.5M searches a year

Listings sell for $28.50 on average, from $4.94 to $82.01. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At $28.50 that is $86K to $114K a year per listing.

Average price

$28.50inside the $15 to $100 sweet spot

Price range

$4.94–$82.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

3,000–4,000

Revenue per listing a year

$86K–$114K

Returns

0.5%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #137 within Women's. It carries 3,170 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#137in Women's

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

3,170per listing

Listings tracked

44

17 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

12Amazon's first-year sales bar

Average brand age

51 months