Skip to content

Vanilla on the Beach Hair and Body Mist

Maybe

An estimated 0.1% of orders come back. But shoppers spend an estimated $16K a year here, so Vanilla on the Beach Hair and Body Mist is a Maybe.

Flapen Score
63
63 / 100
Top 4% of 10,978 Beauty & Personal Care niches · +15 vs the category median of 48
Market size
$16K/yr44K searches / yr
90-day growth
+121.0%search demand this quarter
Competition
52%top-5 click share · 24 brands · 76 sellers

Flapen Score

Vanilla on the Beach Hair and Body Mist against its category

The dotted line is the Beauty & Personal Care average. Past it, Vanilla on the Beach Hair and Body Mist is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vanilla on the Beach Hair and Body Mist market on Amazon at a glance

Shoppers on Amazon United States searched for Vanilla on the Beach Hair and Body Mist 44K times last year and spent an estimated $16K. The top 5 brands take 57% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +121.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+121.0%
Conversion, latest week
1.6%
Market size, estimated
$16Ka year
Top search term
vanilla on the beach hair and body mist19K searches a year

02 · Price

A sale here is worth $22.05.

Listings sell for $22.05 on average, from $5.00 to $46.07. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $22.05 that is $0 to $2K a year per listing.

Average price
$22.05inside the $15 to $100 sweet spot
Price range
$5.00–$46.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #754 within Hair Fragrances. It carries 3,218 reviews at 3.88 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
60%
Out of stock, average day
13.1%
Average rank
#754in Hair Fragrances
Average rating
3.88 starsAmazon United States average 4.42 stars
Average reviews
3,218per listing
Listings tracked
30

04 · Newcomers

5 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
5Amazon's first-year sales bar
Average brand age
38 months

Products

Top Vanilla on the Beach Hair and Body Mist products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

24

Sellers

76

Top-5 brand share

57%

Top 20: 95%

Top-5 click share

52%

Top 20: 89%

Open market

37%

  • Brand 127%
  • Brand 213%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Vanilla on the Beach Hair and Body Mist search demand

Weekly searches over the year. Pick a range.

3K2KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top Vanilla on the Beach Hair and Body Mist search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vanilla on the beach hair and body mist19K/yr
  • vanilla on the beach10K/yr
  • vanilla on the beach perfume9K/yr
  • vanilla on the beach body mist3K/yr
  • vanilla on the beach hair & body mist for women2K/yr

Reviews and returns

What reviews say buyers love and hate about Vanilla on the Beach Hair and Body Mist

We read the reviews and the return reasons for every product selling here.

73%of positive reviews mention “Smell”
54%of negative reviews mention “Smell”
0.1%of orders come back
“Chemical Smell”
A buyer, on “Smell”54% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Vanilla on the Beach Hair and Body Mist questions

Answered from the same tracked data.