Vanilla Musk

Shoppers searched for this 744K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $775K a year.

Searches, last 12 months

744K

Growth, 90 days vs prior 90

-10.6%

Conversion, latest week

4.5%

Market size, estimated

$775Ka year

Peak month

December2.6× the quietest month

Top search term

cremo cologne253K searches a year

Listings sell for $22.90 on average, from $15.89 to $33.16. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $22.90 that is $69K to $92K a year per listing.

Average price

$22.90inside the $15 to $100 sweet spot

Price range

$15.89–$33.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

3,000–4,000

Revenue per listing a year

$69K–$92K

Returns

0.3%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Men's. It carries 8,628 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

89%

Out of stock, average day

0.0%

Average rank

#43in Men's

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

8,628per listing

Listings tracked

9

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

74 months