vanilla mint chapstick
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Price range
Good$3.43–$42.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.96avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,066.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad$71K$71K/yr · 55K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-25.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vanilla mint chapstick is a $71K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
vanilla mint chapstick market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $52K–$65K
- units × avg price
- Conversion rate
- 9.9%
- Avg BSR
- #994
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 30%
- Out of stock
- 7.4%
- Avg brand age
- 58 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
128
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- ChapStick89%
- Moon Valley Organics4%
- Lizard Lips3%
- eos2%
- C. O. Bigelow2%
Demand
Weekly Amazon search volume, last 37 weeks — -25.9% search growth over the last 90 days.Top vanilla mint chapstick search terms
- spearmint chapstick18K/yr
- vanilla mint chapstick14K/yr
- chapstick spearmint12K/yr
- chapstick vanilla mint6K/yr
- vanilla mint lip balm5K/yr
Top vanilla mint chapstick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ChapStick Bulk Lip Balm Classic Spearmint 12-Pack Cool & Refreshing Lip Moisturizer for Dry Lips 0.15 Oz Ea
ChapStick$20.564.8★2,757 rev
ChapStick Lip Balm Mint Favorites (Vanilla Mint Minty Delight and Peppermint) + 2 Classic Spearmint 0.15 Oz Ea (5 Piece Set)
ChapStick$10.024.7★150 rev
ChapStick Classic Spearmint Lip Balm Tubes Moisturizing ChapStick for Lip Care 0.15 Oz
ChapStick$3.964.4★1,232 rev
ChapStick Moisturizer 2-in-1 Lipcare SPF 15 Cool Mint 3-Pack + Classic Spearmint Lip Balm 2-Pack 0.15 Oz Ea (5 Piece Set)
ChapStick$9.854.7★249 rev
ChapStick Bulk Lip Balm Classic Spearmint 12-Pack Cool & Refreshing Lip Moisturizer for Dry Lips 0.15 Oz Ea
ChapStick$20.544.8★613 rev
Newest
by launch date
ChapStick Lip Balm Oh-So-Sweet Bundle 18-Pack Vanilla & Mint Favorites Ice Cream SMores & Vacation Getaway Collections Birthday Gifts Party Favors 0.15 Oz Ea
ChapStick$33.0711 rev
ChapStick Lip Balm Mint Favorites (Vanilla Mint Minty Delight and Peppermint) + 2 Classic Spearmint 0.15 Oz Ea (5 Piece Set)
ChapStick$10.02150 rev
ChapStick Bulk Lip Balm Mint Favorites 3-Packs (12 Sets/36 Tubes) Fresh & Invigorating Lip Care Birthday Gifts Party Favors Stocking Stuffers 0.15 Oz Ea
ChapStick$42.444,658 rev
ChapStick Lip Balm Vanilla Icing Variety 12-Pack Moisturizing Care 0.15 Oz Each
ChapStick$20.0717 rev
ChapStick Moisturizer 2-in-1 Lipcare SPF 15 Cool Mint 3-Pack + Classic Spearmint Lip Balm 2-Pack 0.15 Oz Ea (5 Piece Set)
ChapStick$9.85249 rev
Trending
90-day click momentumChapStick Lip Balm Oh-So-Sweet Bundle 18-Pack Vanilla & Mint Favorites Ice Cream SMores & Vacation Getaway Collections Birthday Gifts Party Favors 0.15 Oz Ea
ChapStick$33.075.0★
LizardLips Natural Lip Balm Vanilla Mint; USDA Certification Lip Moisturizer; Travel-Friendly Everyday Care; Fun Quirky Beach Vacation Essentials
Lizard Lips$9.894.5★
ChapStick Lip Balm Vanilla Icing Variety 12-Pack Moisturizing Care 0.15 Oz Each
ChapStick$20.075.0★
ChapStick Candy Cane 0.15oz (Pack of 3)
ChapStick$5.494.9★
Moon Valley Organics Beeswax Lip Balm for Moisturizing Lips and Cuticles (COOL MINT VANILLA 6-Pack)
Moon Valley Organics$9.824.5★
What buyers say about vanilla mint chapstick
What buyers praise and complain about, mined from review topics.What buyers love
“Worth the price”
“Wonderful hydration”
“Quality and delivered on time”
“Great smell”
“As advertised”
“Best flavor”
“I love how smooth feeling it is”
“CHAPSTICK WORKS GREAT”
“It tastes Good”
“Nice to use”
What buyers complain about
“the corners of my mouth would get dry”
“Mild scent”
“Low Quality”
“dont like the spearment flavor its like putting toothpaste on your lips”
“False advertising”
“My lips often chafe”
“But I guess this is why it's so cheap”
“chapstick tastes terrible”
“Unusable”
“Defective one out of three”
Top return reasons
Common questions
- Is vanilla mint chapstick profitable to sell on Amazon United States?
- The niche generates $71K/yr across 20 tracked products. 90-day search growth is -25.9%. Flapen's verdict: Skip it (38/100).
- How competitive is the vanilla mint chapstick niche?
- 5 brands and 128 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in vanilla mint chapstick?
- Top complaints mined from reviews: Moist/Dry, Smell, Quality-Overall. The return rate is 0.1%.
- What does it cost to enter the vanilla mint chapstick niche?
- Listings span $3.43–$42.44; the average listing price is $12.96 (sweet spot $15–$100). The average incumbent carries 3,067 reviews — the moat a new listing must climb.