Vanilla Mens Cologne

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months

72K

Growth, 90 days vs prior 90

-12.7%

Conversion, latest week

3.9%

Market size, estimated

$87Ka year

Top search term

mistral cologne13K searches a year

Listings sell for $30.99 on average, from $10.42 to $88.69. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $30.99 that is $0 to $3K a year per listing.

Average price

$30.99inside the $15 to $100 sweet spot

Price range

$10.42–$88.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

0.1%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #170 within Men's. It carries 6,572 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

85%

Out of stock, average day

1.5%

Average rank

#170in Men's

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

6,572per listing

Listings tracked

27

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

84 months