Vanilla Lotion

Shoppers searched for this 882K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $601K a year.

Searches, last 12 months

882K

Growth, 90 days vs prior 90

-10.4%

Conversion, latest week

5.3%

Market size, estimated

$601Ka year

Top search term

vanilla lotion436K searches a year

Listings sell for $12.72 on average, from $3.50 to $27.61. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $12.72 that is $19K to $25K a year per listing.

Average price

$12.72under the $15 to $100 sweet spot

Price range

$3.50–$27.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,500–2,000

Revenue per listing a year

$19K–$25K

Returns

0.5%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #121 within Lotions. It carries 13,048 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#121in Lotions

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

13,048per listing

Listings tracked

26

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

67 months