Vanilla Lip Balm

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $246K a year.

Searches, last 12 months

279K

Growth, 90 days vs prior 90

-22.6%

Conversion, latest week

10.1%

Market size, estimated

$246Ka year

Top search term

vanilla lip balm59K searches a year

Listings sell for $8.76 on average, from $3.50 to $23.99. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $8.76 that is $18K to $22K a year per listing.

Average price

$8.76under the $15 to $100 sweet spot

Price range

$3.50–$23.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

2,000–2,500

Revenue per listing a year

$18K–$22K

Returns

0.4%of orders · Amazon United States median 2.1%

61% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #393 within Lip Care. It carries 17,447 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

96%

Out of stock, average day

0.0%

Average rank

#393in Lip Care

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

17,447per listing

Listings tracked

23

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

52 months