Vanilla Hand Soap

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months

108K

Growth, 90 days vs prior 90

-28.0%

Conversion, latest week

10.3%

Market size, estimated

$91Ka year

Peak month

December22.4× the quietest month

Top search term

tree hut hand soap30K searches a year

Listings sell for $8.15 on average, from $4.09 to $19.37. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $8.15 that is $4K to $6K a year per listing.

Average price

$8.15under the $15 to $100 sweet spot

Price range

$4.09–$19.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$4K–$6K

Returns

0.2%of orders · Amazon United States median 2.1%

35% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #137 within Foot & Hand Care. It carries 2,209 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

35%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#137in Foot & Hand Care

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

2,209per listing

Listings tracked

20

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

66 months