Vanilla Hair Perfume

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months

133K

Growth, 90 days vs prior 90

-10.3%

Conversion, latest week

5.0%

Market size, estimated

$95Ka year

Top search term

vanilla hair perfume35K searches a year

Listings sell for $14.33 on average, from $7.47 to $36.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $14.33 that is $4K to $7K a year per listing.

Average price

$14.33under the $15 to $100 sweet spot

Price range

$7.47–$36.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$4K–$7K

Returns

0.2%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #170 within Hair Fragrances. It carries 1,430 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#170in Hair Fragrances

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

1,430per listing

Listings tracked

21

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

48 months