Vanilla Deodorant Spray

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months

100K

Growth, 90 days vs prior 90

+2.7%

Conversion, latest week

5.1%

Market size, estimated

$71Ka year

Peak month

March6.1× the quietest month

Top search term

dove deodorant spray coconut14K searches a year

Listings sell for $13.82 on average, from $6.81 to $23.17. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $13.82 that is $3K to $7K a year per listing.

Average price

$13.82under the $15 to $100 sweet spot

Price range

$6.81–$23.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

$3K–$7K

Returns

0.0%of orders · Amazon United States median 2.1%

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #153 within Deodorants & Antiperspirants. It carries 3,180 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

45%

Prime listings

100%

Out of stock, average day

1.6%

Average rank

#153in Deodorants & Antiperspirants

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

3,180per listing

Listings tracked

11

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

50 months