Vanilla Deodorant

Shoppers searched for this 521K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $514K a year.

Searches, last 12 months

521K

Growth, 90 days vs prior 90

-10.7%

Conversion, latest week

8.1%

Market size, estimated

$514Ka year

Peak month

August1.4× the quietest month

Top search term

vanilla deodorant167K searches a year

Listings sell for $12.22 on average, from $4.38 to $24.78. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At $12.22 that is $15K to $18K a year per listing.

Average price

$12.22under the $15 to $100 sweet spot

Price range

$4.38–$24.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,250–1,500

Revenue per listing a year

$15K–$18K

Returns

0.4%of orders · Amazon United States median 2.1%

43% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #141 within Deodorants & Antiperspirants. It carries 14,718 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

43%

Prime listings

96%

Out of stock, average day

0.7%

Average rank

#141in Deodorants & Antiperspirants

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

14,718per listing

Listings tracked

28

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

64 months