Vanilla Cologne for Men

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.6M a year.

Searches, last 12 months

2.8M

Growth, 90 days vs prior 90

-8.1%

Conversion, latest week

3.6%

Market size, estimated

$3.6Ma year

Peak month

November2.8× the quietest month

Top search term

9pm620K searches a year

Listings sell for $35.70 on average, from $24.50 to $46.37. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 12,500 to 15,000 of them. At $35.70 that is $446K to $536K a year per listing.

Average price

$35.70inside the $15 to $100 sweet spot

Price range

$24.50–$46.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

12,500–15,000

Revenue per listing a year

$446K–$536K

Returns

0.0%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #85 within Men's. It carries 5,311 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#85in Men's

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

5,311per listing

Listings tracked

9

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

50 months