vanilla bubble bath
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$17.83avg listing price — sweet spot $15–$100
Price range
Great$4.46–$61.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Okay3,854.09avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.2%90-day search growth — must beat 0% to launch
Market size
Bad$33K$33K/yr · 41K searches
According to Flapen's Amazon United States niche tracking, vanilla bubble bath is a $33K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 43/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
vanilla bubble bath market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $45K–$53K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #134
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 1.9%
- Avg brand age
- 64 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
68
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
56%
Top 20: 98%
Open market
13%
- Dr Teal's36%
- Deep Steep28%
- The Honest Company8%
- Tree Hut6%
- Dead Sea Collection6%
- Calgon3%
- Open — no brand owns it (7 brands, 13%)
Demand
Weekly Amazon search volume, last 39 weeks — -23.2% search growth over the last 90 days.Top vanilla bubble bath search terms
- vanilla bubble bath20K/yr
- bubble bath vanilla8K/yr
- vanilla bath5K/yr
- vanilla bubble bath for women4K/yr
- vanilla bath products4K/yr
Top vanilla bubble bath products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr Teals Epsom Salt Magnesium Soak Vanilla Comfort 3 lbs
Dr Teal's$5.874.7★2,501 rev
Dr Teals Cozy Vanilla Season Comfort Pure Epsom Salt Soak and Cozy Vanilla Season Foaming Bath Duo Pack
Dr Teal's$24.704.5★68 rev
Deep Steep Bubble Bath Vanilla Coconut 10 oz Soothing Soak with Shea Butter Argan Oil Aloe Vera & Coconut Oil Vegan Sulfate-Free PH-Balanced Clean Beauty
Deep Steep$9.914.1★95 rev
Deep Steep Brown Sugar Vanilla Bubble Bath for Women Hypoallergenic Clinically Tested Clean Formula for Sensitive Skin Sulfate-Free 17 fl oz Bottle Essential Bath Accessories
Deep Steep$14.943.6★46 rev
Dr Teals Foaming Bath with Pure Epsom Salt Shea Butter & Almond Oil 62.5 fl oz
Dr Teal's$10.574.8★1,054 rev
Newest
by launch date
Tree Hut Vanilla Everything Shower Gift Set for Women Exfoliating Body Scrub Body Wash Shave Oil & Body Spray Self Care Gift Set Hydrating & Moisturizing with Shea Butter Travel Size
Tree Hut$18.14606 rev
Dove 24hr Lotion Body Wash Indulge Warm Vanilla & Sweet Cream 20 oz | Moisturizing body wash with MicroMoisture for silky-soft skin
Dove$7.68801 rev
Dr Teals Foaming Bath with Pure Epsom Salt Shea Butter & Almond Oil 62.5 fl oz
Dr Teal's$10.571,054 rev
Deep Steep Magnesium Bubble Bath 15.6 oz Foaming Soak with Magnesium Coconut Oil Aloe Vitamin C Shea Butter & Argan Oil Vegan Clean Beauty for Stress & Sleep (Brown Sugar Vanilla)
Deep Steep$14.9853 rev
Magnesium Bubble Bath - Long Lasting Foaming Bubbles - Moisturizing - Shea Butter Coconut Vanilla - Relaxing Stress Relief - Calming Self Care Spa Gift for Birthday Christmas
New Miuz$22.99107 rev
Trending
90-day click momentumTree Hut Vanilla Everything Shower Gift Set for Women Exfoliating Body Scrub Body Wash Shave Oil & Body Spray Self Care Gift Set Hydrating & Moisturizing with Shea Butter Travel Size
Tree Hut$18.144.6★
Deep Steep Magnesium Bubble Bath 15.6 oz Foaming Soak with Magnesium Coconut Oil Aloe Vitamin C Shea Butter & Argan Oil Vegan Clean Beauty for Stress & Sleep (Brown Sugar Vanilla)
Deep Steep$14.984.3★
Deep Steep Brown Sugar Vanilla Bubble Bath for Women Hypoallergenic Clinically Tested Clean Formula for Sensitive Skin Sulfate-Free 17 fl oz Bottle Essential Bath Accessories
Deep Steep$14.943.6★
Dr Teals Foaming Bath with Pure Epsom Salt Shea Butter & Almond Oil 62.5 fl oz
Dr Teal's$10.574.8★
Library of Flowers True Vanilla Bubble Bath for Women 17 fl oz Bath Gift
Library of Flowers$47.654.3★
What buyers say about vanilla bubble bath
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Scent”
“Goes on Smooth”
“Great deal”
“EXCELLENT PRODUCT”
“cleans well”
“LOVE this, nice and moisturizing”
“Birthday gifts”
“Feels good on skin”
“my very dry skin is grateful for that”
“As advertised”
What buyers complain about
“Strong Smell”
“Leaked”
“my skin became quite red”
“too pricey”
“The larger the tub”
“not for cleaning”
“Not hydrating at all”
“It was less thick than I expected”
“Less quality stuff”
“only last about 5 mins”
Top return reasons
Common questions
- Is vanilla bubble bath profitable to sell on Amazon United States?
- The niche generates $33K/yr across 23 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -23.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the vanilla bubble bath niche?
- 13 brands and 68 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in vanilla bubble bath?
- Top complaints mined from reviews: Smell, Leak-Proof, Allergies. The return rate is 0.4%.
- What does it cost to enter the vanilla bubble bath niche?
- Listings span $4.46–$61.34; the average listing price is $17.83 (sweet spot $15–$100). The average incumbent carries 3,854 reviews — the moat a new listing must climb.