Vanilla Bourbon Perfume

Shoppers searched for this 588K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $348K a year.

Searches, last 12 months

588K

Growth, 90 days vs prior 90

-7.1%

Conversion, latest week

3.2%

Market size, estimated

$348Ka year

Peak month

February1.7× the quietest month

Top search term

snif perfume90K searches a year

Listings sell for $18.74 on average, from $9.66 to $35.73. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $18.74 that is $28K to $37K a year per listing.

Average price

$18.74inside the $15 to $100 sweet spot

Price range

$9.66–$35.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,500–2,000

Revenue per listing a year

$28K–$37K

Returns

0.1%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #583 within Women's. It carries 354 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

88%

Out of stock, average day

0.0%

Average rank

#583in Women's

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

354per listing

Listings tracked

16

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

5Amazon's first-year sales bar

Average brand age

53 months