Vanilla Body Wash

Shoppers searched for this 898K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $743K a year.

Searches, last 12 months

898K

Growth, 90 days vs prior 90

-11.8%

Conversion, latest week

6.2%

Market size, estimated

$743Ka year

Peak month

November2.5× the quietest month

Top search term

vanilla body wash559K searches a year

Listings sell for $13.38 on average, from $6.90 to $33.47. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $13.38 that is $20K to $27K a year per listing.

Average price

$13.38under the $15 to $100 sweet spot

Price range

$6.90–$33.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

1,500–2,000

Revenue per listing a year

$20K–$27K

Returns

0.4%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #143 within Cleansers. It carries 5,528 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#143in Cleansers

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

5,528per listing

Listings tracked

23

12 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

12

Successful launches

12Amazon's first-year sales bar

Average brand age

62 months