Vanilla Body Powder
FailDemand is soft, at -19.8% this quarter, so Vanilla Body Powder is a Fail.
- Flapen Score
- 44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 4844
- Market size
- $71K/yr136K searches / yr
- 90-day growth
- -19.8%search demand this quarter
- Competition
- 65%top-5 click share · 11 brands · 517 sellers
Flapen Score
Vanilla Body Powder against its category
The dotted line is the Beauty & Personal Care average. Past it, Vanilla Body Powder is stronger. Inside it, weaker.
Market
The Vanilla Body Powder market on Amazon at a glance
Shoppers on Amazon United States searched for Vanilla Body Powder 136K times last year and spent an estimated $71K. The top 5 brands take 80% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.
- Searches, last 12 months
- 136K
- Growth, 90 days vs prior 90
- -19.8%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $71Ka year
- Peak month
- November6.0× the quietest month
- Top search term
- vanilla dusting powder43K searches a year
02 · Price
A sale here is worth $15.11.
Listings sell for $15.11 on average, from $6.53 to $24.92. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $15.11 that is $2K to $4K a year per listing.
- Average price
- $15.11inside the $15 to $100 sweet spot
- Price range
- $6.53–$24.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #238 within Dusting Powders. It carries 2,026 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 94%
- Out of stock, average day
- 10.3%
- Average rank
- #238in Dusting Powders
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 2,026per listing
- Listings tracked
- 17
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Vanilla Body Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
French Vanilla Scented Talc-Free Body Powder Perfumed Dusting Powder Camille Beckman 3 Ounce
- Price
- $18.15
- Rating
- 4.4/5
- Reviews
- 1,174
- Age
- 22y ago

R-NEU Body Bath Powder for Women 100% Talc-Free Luscious Fresh Vanilla Fragrance Dusting Powder 8oz Extra Large Bottle
- Price
- $6.53
- Rating
- 4.0/5
- Reviews
- 348
- Age
- 1y ago

HAPPY CURVES Comfort Powder: Talc Free Anti Chafe Body & Foot Dusting Powder Deodorant to Control Inner Thigh Chafing and Private Areas 6oz (Pack of 1) - Tahitian Vanilla
- Price
- $17.74
- Rating
- 4.4/5
- Reviews
- 4,010
- Age
- 5mo ago

Herb & Root Talc Free Body Dusting Powders. Rose Vanila Sandalwood Lavender Jasmine and Gift Sets (Full Size Vanilla)
- Price
- $15.64
- Rating
- 4.2/5
- Reviews
- 3,473
- Age
- 3y ago

Vanilla Dusting Powder (2 oz Travel Size) Talc-Free Body Powder with Arrowroot & Magnesium for Odor & Moisture Soothing Anti-Chafe Powder for Underarms Bra Line & Body Made in USA
- Price
- $14.43
- Rating
- 4.2/5
- Reviews
- 3,473
- Age
- 3mo ago
Trending
estimated 90-day click momentum
HAPPY CURVES Comfort Powder: Talc Free Anti Chafe Body & Foot Dusting Powder Deodorant to Control Inner Thigh Chafing and Private Areas 6oz (Pack of 1) - Tahitian Vanilla
- Price
- $17.74
- Rating
- 4.4/5
- Reviews
- 4,010
- Age
- 5mo ago

JerrBears Marshmallow Fluff & Cashmere Dusting Powder Talc Free Body Formula for Women Soft Scented Skin Care Gentle Powder for Daily Freshness (4oz Jar)
- Price
- $24.69
- Rating
- 4.0/5
- Reviews
- 23
- Age
- 5mo ago

Vanilla Dusting Powder (2 oz Travel Size) Talc-Free Body Powder with Arrowroot & Magnesium for Odor & Moisture Soothing Anti-Chafe Powder for Underarms Bra Line & Body Made in USA
- Price
- $14.43
- Rating
- 4.2/5
- Reviews
- 3,473
- Age
- 3mo ago

JerrBears Creamy Vanilla & Coconut Sugar Dusting Powder Talc Free Body Formula for Women Gentle Powder for Daily Freshness (4oz Jar)
- Price
- $24.89
- Rating
- 3.9/5
- Reviews
- 25
- Age
- 5mo ago

JerrBears Pink Sugar Cashmere Dusting Powder Talc Free Body Formula for Women Soft Scented Skin Care Gentle Powder for Daily Freshness 4oz Jar
- Price
- $24.92
- Rating
- 4.3/5
- Reviews
- 267
- Age
- 12mo ago
Newest
by launch date
Vanilla Dusting Powder (2 oz Travel Size) Talc-Free Body Powder with Arrowroot & Magnesium for Odor & Moisture Soothing Anti-Chafe Powder for Underarms Bra Line & Body Made in USA
- Price
- $14.43
- Rating
- 4.2/5
- Reviews
- 3,473
- Age
- 3mo ago

HAPPY CURVES Comfort Powder: Talc Free Anti Chafe Body & Foot Dusting Powder Deodorant to Control Inner Thigh Chafing and Private Areas 6oz (Pack of 1) - Tahitian Vanilla
- Price
- $17.74
- Rating
- 4.4/5
- Reviews
- 4,010
- Age
- 5mo ago

JerrBears Marshmallow Fluff & Cashmere Dusting Powder Talc Free Body Formula for Women Soft Scented Skin Care Gentle Powder for Daily Freshness (4oz Jar)
- Price
- $24.69
- Rating
- 4.0/5
- Reviews
- 23
- Age
- 5mo ago

JerrBears Creamy Vanilla & Coconut Sugar Dusting Powder Talc Free Body Formula for Women Gentle Powder for Daily Freshness (4oz Jar)
- Price
- $24.89
- Rating
- 3.9/5
- Reviews
- 25
- Age
- 5mo ago

JerrBears Pink Sugar Cashmere Dusting Powder Talc Free Body Formula for Women Soft Scented Skin Care Gentle Powder for Daily Freshness 4oz Jar
- Price
- $24.92
- Rating
- 4.3/5
- Reviews
- 267
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
517
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
12%
- Camille Beckman23%
- Herb & Root17%
- HAPPY CURVES16%
- R-NEU14%
- JerrBear’s10%
- Ora's Amazing Herbal8%
- Open — no brand owns it (5 brands, 12%)
Demand
Vanilla Body Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.0×
Search terms
Top Vanilla Body Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vanilla dusting powder43K/yr
- vanilla body powder35K/yr
- dusting powder vanilla17K/yr
- vanilla baby powder7K/yr
- vanilla dusting powder for women11K/yr
- body powder vanilla7K/yr
- vanilla powder body4K/yr
- vanilla body powder for women6K/yr
- french vanilla body powder3K/yr
- dusting powder for women vanilla3K/yr
Reviews and returns
What reviews say buyers love and hate about Vanilla Body Powder
We read the reviews and the return reasons for every product selling here.
“Smelled like mildew”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vanilla Body Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









