Vanilla Body Oil

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months

2.5M

Growth, 90 days vs prior 90

-17.0%

Conversion, latest week

6.8%

Market size, estimated

$2.2Ma year

Peak month

December2.8× the quietest month

Top search term

palmers tahitian vanilla427K searches a year

Listings sell for $13.10 on average, from $5.99 to $43.33. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At $13.10 that is $131K to $164K a year per listing.

Average price

$13.10under the $15 to $100 sweet spot

Price range

$5.99–$43.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

10,000–12,500

Revenue per listing a year

$131K–$164K

Returns

0.5%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #216 within Lotions. It carries 1,984 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#216in Lotions

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

1,984per listing

Listings tracked

18

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

56 months