Vanilla Body Butter

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months

53K

Growth, 90 days vs prior 90

-8.5%

Conversion, latest week

2.7%

Market size, estimated

$22Ka year

Peak month

December3.8× the quietest month

Top search term

bath and body works body butter28K searches a year

Listings sell for $15.42 on average, from $6.59 to $33.76. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $15.42 that is $0 to $2K a year per listing.

Average price

$15.42inside the $15 to $100 sweet spot

Price range

$6.59–$33.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.6%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #334 within Body Butters. It carries 3,469 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

94%

Out of stock, average day

3.4%

Average rank

#334in Body Butters

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

3,469per listing

Listings tracked

54

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

68 months