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Vanilla Bath Set

Fail

Shoppers spend an estimated $23K a year here, so Vanilla Bath Set is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$23K/yr49K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
48%top-5 click share · 21 brands · 54 sellers

Flapen Score

Vanilla Bath Set against its category

The dotted line is the Beauty & Personal Care average. Past it, Vanilla Bath Set is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vanilla Bath Set market on Amazon at a glance

Shoppers on Amazon United States searched for Vanilla Bath Set 49K times last year and spent an estimated $23K. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
1.8%
Market size, estimated
$23Ka year
Peak month
December14.8× the quietest month
Top search term
vanilla bath set11K searches a year

02 · Price

A sale here is worth $26.85.

Listings sell for $26.85 on average, from $5.87 to $59.10. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $26.85 that is $0 to $3K a year per listing.

Average price
$26.85inside the $15 to $100 sweet spot
Price range
$5.87–$59.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #314 within Bath & Bathing Accessories. It carries 2,662 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#314in Bath & Bathing Accessories
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
2,662per listing
Listings tracked
31

04 · Newcomers

11 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
11Amazon's first-year sales bar
Average brand age
35 months

Products

Top Vanilla Bath Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

54

Top-5 brand share

61%

Top 20: 99%

Top-5 click share

48%

Top 20: 87%

Open market

33%

  • Brand 116%
  • Brand 214%
  • Brand 314%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Vanilla Bath Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 14.8×

Search terms

Top Vanilla Bath Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vanilla bath set11K/yr
  • body sets8K/yr
  • vanilla body care set8K/yr
  • vanilla gift sets for women7K/yr
  • gifts for bath lovers9K/yr
  • vanilla gift basket6K/yr

Reviews and returns

What reviews say buyers love and hate about Vanilla Bath Set

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Smell”
23%of negative reviews mention “Smell”
1.4%of orders come back
“Strong Smell”
A buyer, on “Smell”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Vanilla Bath Set questions

Answered from the same tracked data.