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Vanilla Bath Bombs

Fail

The top 5 products take 100% of clicks, so Vanilla Bath Bombs is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$57K/yr44K searches / yr
90-day growth
-35.2%search demand this quarter
Competition
100%top-5 click share · 4 brands · 51 sellers

Flapen Score

Vanilla Bath Bombs against its category

The dotted line is the Beauty & Personal Care average. Past it, Vanilla Bath Bombs is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vanilla Bath Bombs market on Amazon at a glance

Shoppers on Amazon United States searched for Vanilla Bath Bombs 44K times last year and spent an estimated $57K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-35.2%
Conversion, latest week
6.8%
Market size, estimated
$57Ka year
Top search term
vanilla bath bombs11K searches a year

02 · Price

A sale here is worth $19.10.

Listings sell for $19.10 on average, from $5.87 to $24.70. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $19.10 that is $5K to $10K a year per listing.

Average price
$19.10inside the $15 to $100 sweet spot
Price range
$5.87–$24.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #279 within Bath & Bathing Accessories. It carries 953 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#279in Bath & Bathing Accessories
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
953per listing
Listings tracked
6

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Vanilla Bath Bombs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 189%
  • Brand 24%
  • Brand 34%
  • Brand 44%

Demand

Vanilla Bath Bombs search demand

Weekly searches over the year. Pick a range.

800600Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Vanilla Bath Bombs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vanilla bath bombs11K/yr
  • dr teals vanilla8K/yr
  • vanilla epsom salt5K/yr
  • epsom salt vanilla3K/yr
  • dr teal vanilla5K/yr
  • coconut bath bombs4K/yr
  • vanilla bath salts4K/yr
  • dr teal vanilla epsom salt4K/yr

Reviews and returns

What reviews say buyers love and hate about Vanilla Bath Bombs

We read the reviews and the return reasons for every product selling here.

69%of positive reviews mention “Smell”
77%of negative reviews mention “Smell”
0.3%of orders come back
“Strong Smell”
A buyer, on “Smell”77% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Vanilla Bath Bombs questions

Answered from the same tracked data.