Valentino Cologne for Men

Shoppers searched for this 15.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34.6M a year.

Searches, last 12 months

15.6M

Growth, 90 days vs prior 90

+30.4%

Conversion, latest week

2.2%

Market size, estimated

$34.6Ma year

Top search term

valentino1.4M searches a year

Listings sell for $101.44 on average, from $16.55 to $236.58. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 5,000 to 6,000 of them. At $101.44 that is $507K to $609K a year per listing.

Average price

$101.44above the $15 to $100 sweet spot

Price range

$16.55–$236.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

5,000–6,000

Revenue per listing a year

$507K–$609K

Returns

0.1%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #300 within Men's. It carries 1,220 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#300in Men's

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

1,220per listing

Listings tracked

33

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

54 months