valentino cologne for men
Launch itA $34.6M/yr market growing +30.4% this quarter with returns at 0.1% — clears our launch bar.
Market size
Incredible$34.6M$34.6M/yr · 15.6M searches
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$101.44avg listing price — sweet spot $15–$100
Review moat
Good1,219.55avg incumbent reviews — the moat a new listing must climb
Growth
Good+30.4%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Okay$16.55–$236.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, valentino cologne for men is a $34.6M/yr Amazon United States market (15.6M searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 56/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
valentino cologne for men market data
- Units sold / yr
- 200K–250K
- avg 5,000–6,000/product
- Revenue / yr
- $20.3M–$25.4M
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #300
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
114
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 87%
Open market
0%
- Valentino50%
- Yves Saint Laurent42%
- A CENTER6%
- URBAN COLLECTION1%
- AFLUXE1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 24 weeks — +30.4% search growth over the last 90 days.Top valentino cologne for men search terms
- valentino1.4M/yr
- valentino cologne for men1.7M/yr
- ysl cologne for men1.4M/yr
- ysl850K/yr
- ysl perfume for women737K/yr
- valentino born in roma838K/yr
- yves saint laurent478K/yr
- ysl myself415K/yr
- yves saint laurent cologne for men322K/yr
- perfume valentino para hombre296K/yr
Top valentino cologne for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Valentino Uomo Born In Roma Intense for Men 3.4 oz Eau de Parfum Intense Spray
Valentino$125.694.6★967 rev
Yves Saint Laurent Ysl Myslf Eau de Parfum Spray for Men 3.4 Ounce
Yves Saint Laurent$111.914.7★1,585 rev
Valentino Uomo Born In Roma for Men 3.4 oz Eau de Toilette Spray
Valentino$97.814.7★3,486 rev
Yves Saint Laurent Mens Y Eau de Parfum 3.3-oz.
Yves Saint Laurent$116.134.7★3,595 rev
Valentino Uomo Born in Roma for Men 1.7 oz Eau de Toilette Spray
Valentino$79.544.8★1,198 rev
Newest
by launch date
A CENTER Valentine Cologne 4pcs/50ml*4 Eau de Parfum Set for Men Floral&Woody Fragrance Combo Mens Gift Box
A CENTER$33.5444 rev
YVES SAINT LAURENT MYSLF LABSOLU PERFUME M 100ML
Yves Saint Laurent$166.15189 rev
A CENTER Mens Cologne Valentine Milano&Very Excited Eau de Parfum Gift Set - 3.4 Fl Oz Each | Citrus Spicy & Woody Ambergris Fragrance | Luxury Perfume for Day & Night
A CENTER$27.7692 rev
A CENTER Mens Cologne Gift Set Include Valentine Milano Valentine Very Excited & Valuable Paris - 3.4 Fl Oz Each | Vanilla Bourbon Leather & Amber Floral Fragrance | Luxury Eau de Toilette
A CENTER$49.73270 rev
Valentino Uomo Born In Roma Extradose for Men - 3.4 oz Parfum Spray
Valentino$139.14332 rev
Trending
90-day click momentumA CENTER Valentine Cologne 4pcs/50ml*4 Eau de Parfum Set for Men Floral&Woody Fragrance Combo Mens Gift Box
A CENTER$33.543.9★
Saint Laurent Womens Narrow Cat Eye Sunglasses Shiny Black/Grey Green One Size
Yves Saint Laurent$236.584.5★
Valentino Donna Born In Roma EDP Spray Women 3.4 oz
Valentino$118.954.7★
YVES SAINT LAURENT MYSLF LABSOLU PERFUME M 100ML
Yves Saint Laurent$166.154.5★
Valentino Uomo Born In Roma Intense for Men 3.4 oz Eau de Parfum Intense Spray
Valentino$125.694.6★
What buyers say about valentino cologne for men
What buyers praise and complain about, mined from review topics.What buyers love
“Impressive smell”
“Affordable price”
“Excellent product; great value for money guaranteed”
“Birthday gift”
“durable”
“It's as advertised”
“Cute size”
“It has an elegant”
“Nice and Smooth”
“Easy to Use, Works Perfectly”
What buyers complain about
“Scent doesn't last”
“Overpriced”
“Too small”
“atomizer broke in 2 days”
“performance is lacking”
“Bottle was leaking”
“Not strong”
“Misrepresentation”
“Not sure if this product is a fake or if I got a used/returned product”
“Hard to use”
Top return reasons
Common questions
- Is valentino cologne for men profitable to sell on Amazon United States?
- The niche generates $34.6M/yr across 33 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +30.4%. Flapen's verdict: Launch it (56/100).
- How competitive is the valentino cologne for men niche?
- 5 brands and 114 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in valentino cologne for men?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.1%.
- What does it cost to enter the valentino cologne for men niche?
- Listings span $16.55–$236.58; the average listing price is $101.44 (sweet spot $15–$100). The average incumbent carries 1,220 reviews — the moat a new listing must climb.