Is valentines nail polish profitable to sell on Amazon United States?

The niche generates $0/yr across 11 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -92.3%. Flapen's verdict: Skip it (28/100).

How competitive is the valentines nail polish niche?

7 brands and 12 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in valentines nail polish?

Top complaints mined from reviews: Smell, Moist/Dry, Adhesion/Stickiness. The return rate is 1.8%.

When does demand for valentines nail polish peak?

Demand peaks in Jan–Feb; the busiest month runs 41.9× the quietest.

What does it cost to enter the valentines nail polish niche?

Listings span $5.98–$13.98; the average listing price is $9.39 (sweet spot $15–$100). The average incumbent carries 470 reviews — the moat a new listing must climb.

valentines nail polish

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Great1.8%

return rate — above 5% kills the launch gate

Review moat

Great470.27

avg incumbent reviews — the moat a new listing must climb

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$9.39

avg listing price — sweet spot $15–$100

Brand share

Bad91%

top-5 brand share — brand-locked demand

Market size

Bad$0

$0/yr · 41K searches

Growth

Bad-92.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Price range

Bad$5.98–$13.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, valentines nail polish is a $0/yr Amazon United States market (41K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 28/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

valentines nail polish market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $9K–$12K; units × avg price
Conversion rate: 0.0%
Avg BSR: #935
Page quality: 0%
Prime: 91%
Sponsored: 45%
Out of stock: 14.6%
Avg brand age: 49 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

beetles Gel Polish45%
Orly20%
Nailshion12%
Nails Inc8%
RARJSM6%
modelones5%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -92.3% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 41.9×

Open Trend

Top valentines nail polish search terms

heart nail polish7K/yr -89.9%0.8% conv.
heart glitter nail polish5K/yr -88.5%1.0% conv.
valentines nail polish7K/yr -94.7%0.0% conv.
valentine nail polish7K/yr -95.9%0.0% conv.
heart gel nail polish2K/yr -76.5%0.4% conv.
heart gel polish3K/yr -89.2%0.0% conv.
heart top coat1K/yr -77.0%0.5% conv.
valentines day nail polish6K/yr -97.1%0.0% conv.
heart top coat gel624/yr -85.4%0.0% conv.
heart glitter gel polish380/yr -82.6%4.8% conv.

All search terms

Top valentines nail polish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Beetles Easter Nail Polish - Pink Limited Heart Sweetheart Glow Glitter Top Coat 15ml/0.51Fl Oz - Long-Lasting Quick Dry Spring Nail Polish DIY Spring Nails Art Easter Nails Gifts for Her

beetles Gel Polish$7.534.1★906 rev

Orly Nail Polish Crush | Valentines Day Red and Pink Nail Lacquer | Confetti Glitter Top Coat for Nails 0.6 fl oz

Orly$12.284.3★163 rev

Beetles Heart Glitter Top Coat Gel Polish 15ml Clear Shine Pink & Red Heart Shape Gel Soak Off UV No Wipe Gel Top Coat Sparkle Nail Gift for Women

beetles Gel Polish$8.014.4★274 rev

Nailshion Nail Polish Hot Pink Hearts Confetti Regular Nail Polish Quick Air Dry Non-gel Rich in Castor Oil Vegan Cruelty-free Ombre Sparkle Nail Art DIY Home Travel Manicure

Nailshion$7.714.0★282 rev

Nails Inc We Love Pink Kissing In Kensington Rainbow Heart Glossy No Chip Long Lasting Quick Dry Air Dry Professional Manicures & Pedicures Fingernail & Toenail Vegan Nail Polish 0.47 Fl Oz

Nails Inc$7.883.4★58 rev

Newest

by launch date

Nailshion Nail Polish Hot Pink Hearts Confetti Regular Nail Polish Quick Air Dry Non-gel Rich in Castor Oil Vegan Cruelty-free Ombre Sparkle Nail Art DIY Home Travel Manicure

Nailshion$7.71282 rev

5mo ago

modelones Heart Glitter Gel Top Coat 15 ML 2 in One No Wipe Clear Gel Nail Polish Red Pink Color Reflective Hearts Sequins Glossy Shine Long Lasting Soak Off Manicure Gift for Women

modelones$8.6047 rev

7mo ago

Beetles Easter Nail Polish - Pink Limited Heart Sweetheart Glow Glitter Top Coat 15ml/0.51Fl Oz - Long-Lasting Quick Dry Spring Nail Polish DIY Spring Nails Art Easter Nails Gifts for Her

beetles Gel Polish$7.53906 rev

8mo ago

Orly Nail Polish Topper Kiss n Tell | Heart & Lips Confetti Top Coat

Orly$12.2513 rev

1y ago

GELLEN Gel Nail Polish High Glossy Top Coat Gel with Pink & Red Heart Shape Soak Off UV Gel Polish No Wipe Glitter Gel Nail Polish with Stick DIY at Home

GELLEN$5.984 rev

1y ago

What buyers say about valentines nail polish

What buyers praise and complain about, mined from review topics.

What buyers love

Color19%

“Great color”

Advertised Vs Actual Product17%

“Just as described”

Brightness/Shine/Glow7%

“Love this gel is so beautiful and shine”

Drying Time6%

“It dries super quickly too”

Value For Money6%

“Worth it”

Smell6%

“Perfection in a bottle with a strong odor”

Stitch/Finish/Polish6%

“This is a really nice polish”

Ease Of Use4%

“Cures easily / as expected as well”

Gifting Purpose3%

“it's great for valentine's day”

Size-Overall3%

“Good size for what you pay”

What buyers complain about

Smell11%

“This polish smells terrible”

Moist/Dry8%

“Won't even dry”

Adhesion/Stickiness7%

“it was near impossible to get them to stick to the nail”

Ease Of Use6%

“Too much trouble”

Advertised Vs Actual Product6%

“False advertising”

Leak-Proof6%

“I ended up throwing it away because gel kept leaking from the container”

Durability6%

“Doesn't last”

Color6%

“Even when you do get a heart it looks like a little red glob”

Defective Material/Parts6%

“Product is not good doesent work well”

Functionality-Overall6%

“Didn't work 4 me”

Top return reasons

Advertised Vs Actual Product25%

Functionality-Overall13%

Adhesion/Stickiness8%

Color7%

Smell7%

Leak-Proof6%

Moist/Dry5%

Quality-Overall5%

Ease Of Use5%

Defective Material/Parts4%

Common questions

Is valentines nail polish profitable to sell on Amazon United States?: The niche generates $0/yr across 11 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -92.3%. Flapen's verdict: Skip it (28/100).
How competitive is the valentines nail polish niche?: 7 brands and 12 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in valentines nail polish?: Top complaints mined from reviews: Smell, Moist/Dry, Adhesion/Stickiness. The return rate is 1.8%.
When does demand for valentines nail polish peak?: Demand peaks in Jan–Feb; the busiest month runs 41.9× the quietest.
What does it cost to enter the valentines nail polish niche?: Listings span $5.98–$13.98; the average listing price is $9.39 (sweet spot $15–$100). The average incumbent carries 470 reviews — the moat a new listing must climb.