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Valentines Nail Polish

Fail

Shoppers spend an estimated $0 a year here, so Valentines Nail Polish is a Fail.

Flapen Score
28
28 / 100
Ranks 10,755 of 10,978 Beauty & Personal Care niches · −20 vs the category median of 48
Market size
$0/yr41K searches / yr
90-day growth
-92.3%search demand this quarter
Competition
67%top-5 click share · 7 brands · 12 sellers

Flapen Score

Valentines Nail Polish against its category

The dotted line is the Beauty & Personal Care average. Past it, Valentines Nail Polish is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Valentines Nail Polish market on Amazon at a glance

Shoppers on Amazon United States searched for Valentines Nail Polish 41K times last year and spent an estimated $0. The top 5 brands take 91% of clicks. Demand peaks in Jan–Feb. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -92.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-92.3%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
February41.9× the quietest month
Top search term
heart nail polish7K searches a year

02 · Price

A sale here is worth $9.39.

Listings sell for $9.39 on average, from $5.98 to $13.98. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $9.39 that is $0 to $939 a year per listing.

Average price
$9.39under the $15 to $100 sweet spot
Price range
$5.98–$13.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$939
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #935 within Base & Top Coats. It carries 470 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
91%
Out of stock, average day
14.6%
Average rank
#935in Base & Top Coats
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
470per listing
Listings tracked
11

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Valentines Nail Polish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

12

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

3%

  • Brand 145%
  • Brand 220%
  • Brand 312%
  • Brand 48%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (1 brand, 3%)

Demand

Valentines Nail Polish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 41.9×

Search terms

Top Valentines Nail Polish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart nail polish7K/yr
  • heart glitter nail polish5K/yr
  • valentines nail polish7K/yr
  • valentine nail polish7K/yr
  • heart gel nail polish2K/yr
  • heart gel polish3K/yr
  • heart top coat1K/yr
  • valentines day nail polish6K/yr
  • heart top coat gel624/yr
  • heart glitter gel polish380/yr

Reviews and returns

What reviews say buyers love and hate about Valentines Nail Polish

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Color”
11%of negative reviews mention “Smell”
1.8%of orders come back
“This polish smells terrible”
A buyer, on “Smell”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Valentines Nail Polish questions

Answered from the same tracked data.