Valentines Day Accessories

Shoppers searched for this 954K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -98.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months

954K

Growth, 90 days vs prior 90

-98.3%

Conversion, latest week

1.6%

Market size, estimated

$110Ka year

Peak month

February120.6× the quietest month

Top search term

heart headband95K searches a year

Listings sell for $7.39 on average, from $4.70 to $14.10. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At $7.39 that is $739 to $2K a year per listing.

Average price

$7.39under the $15 to $100 sweet spot

Price range

$4.70–$14.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

100–250

Revenue per listing a year

$739–$2K

Returns

2.3%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #4,243 within Headbands. It carries 369 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

11.9%

Average rank

#4,243in Headbands

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

369per listing

Listings tracked

15

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

25 months