Valentine Cologne for Men

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months

61K

Growth, 90 days vs prior 90

-25.0%

Conversion, latest week

1.6%

Market size, estimated

$35Ka year

Peak month

December3.4× the quietest month

Top search term

valentine cologne12K searches a year

Listings sell for $35.40 on average, from $11.89 to $125.69. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $35.40 that is $0 to $4K a year per listing.

Average price

$35.40inside the $15 to $100 sweet spot

Price range

$11.89–$125.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

0.1%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #402 within Men's. It carries 504 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

76%

Out of stock, average day

0.9%

Average rank

#402in Men's

Average rating

4.10 starsAmazon United States average 4.42 stars

Average reviews

504per listing

Listings tracked

21

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

77 months