Is valentine cologne for men profitable to sell on Amazon United States?

The niche generates $35K/yr across 21 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -25.0%. Flapen's verdict: Skip it (42/100).

How competitive is the valentine cologne for men niche?

6 brands and 64 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in valentine cologne for men?

Top complaints mined from reviews: Smell, Durability, Quality-Overall. The return rate is 0.1%.

When does demand for valentine cologne for men peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the valentine cologne for men niche?

Listings span $11.89–$125.69; the average listing price is $35.40 (sweet spot $15–$100). The average incumbent carries 504 reviews — the moat a new listing must climb.

valentine cologne for men

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$35.40

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Good504.05

avg incumbent reviews — the moat a new listing must climb

Price range

Great$11.89–$125.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-25.0%

90-day search growth — must beat 0% to launch

Market size

Bad$35K

$35K/yr · 61K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, valentine cologne for men is a $35K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

valentine cologne for men market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $53K–$71K; units × avg price
Conversion rate: 1.6%
Avg BSR: #402
Page quality: 0%
Prime: 76%
Sponsored: 95%
Out of stock: 0.9%
Avg brand age: 77 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

A CENTER32%
AFLUXE30%
URBAN COLLECTION20%
Valentino11%
Generic4%
Tokuyo3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 71 weeks — -25.0% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top valentine cologne for men search terms

valentine cologne12K/yr -0.9%1.7% conv.
valentine milano for men12K/yr -11.2%3.0% conv.
valentine milano7K/yr +1.4%2.6% conv.
valentino milano for men5K/yr +38.6%2.1% conv.
valentine cologne for men14K/yr -71.2%2.1% conv.
valentino milano5K/yr -12.0%1.3% conv.
valentine nero cologne for men2K/yr -27.1%9.6% conv.
valentine perfume for men3K/yr -75.8%2.4% conv.

All search terms

Top valentine cologne for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AFLUXE Valentine Milano Mens Cologne Eau de Toilette for Men

AFLUXE$16.554.1★228 rev

Valentine Nero for Men - Woody Aromatic Fragrance with Floral and Mineral Notes - Masculine Scent - 100ml

URBAN COLLECTION$23.464.3★1,982 rev

A CENTER Perfume for Men Valentine Milano Eau de Toilette Natural Spray Men Cologne Masculine Scent 3.4 Fl Oz/100ML

A CENTER$16.824.1★874 rev

Valentino Uomo Born In Roma for Men 3.4 oz Eau de Toilette Spray

Valentino$97.814.7★3,486 rev

A CENTER Mens Cologne Gift Set Include Valentine Milano Valentine Very Excited & Valuable Paris - 3.4 Fl Oz Each | Vanilla Bourbon Leather & Amber Floral Fragrance | Luxury Eau de Toilette

A CENTER$49.733.9★270 rev

Newest

by launch date

AFLUXE Valentine Milano 4PC Mens Cologne Gift Set Eau de Parfum Fragrance Collection for Men Long Lasting Fresh Spicy & Woody Scents 4 x 1.7 Fl Oz

AFLUXE$38.1212 rev

5mo ago

AFLUXE Verse Adonis & Valentine Milano Mens Cologne Set Eau de Parfum

AFLUXE$27.1171 rev

5mo ago

A CENTER Valentine Cologne 4pcs/50ml*4 Eau de Parfum Set for Men Floral&Woody Fragrance Combo Mens Gift Box

A CENTER$33.5444 rev

6mo ago

A CENTER Valentine Milano Mens Cologne Gift Set 2pcs/100ml&30ml Eau de Parfum Patchouli Vetiver&Cedar Fragrance Gift Combo for Him

A CENTER$22.498 rev

6mo ago

A CENTER Mens Cologne Valentine Milano&Very Excited Eau de Parfum Gift Set - 3.4 Fl Oz Each | Citrus Spicy & Woody Ambergris Fragrance | Luxury Perfume for Day & Night

A CENTER$27.7692 rev

1y ago

What buyers say about valentine cologne for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell68%

“Long lasting fragrance”

Value For Money7%

“great value”

Quality-Overall6%

“It doesn't feel cheap either”

Gifting Purpose4%

“feels like a good gift option”

Durability3%

“Great quality and longevity”

Advertised Vs Actual Product2%

“exactly what I was looking for”

Size-Overall1%

“a good enough size”

Ease Of Use1%

“Easy to Use, Works Perfectly”

Design-Overall1%

“The presentation is also top-notch”

Soft Feel1%

“very soft”

What buyers complain about

Smell46%

“It smells like a chemical”

Durability8%

“It doesnt last more than 2 mins”

Quality-Overall8%

“Trash”

Value For Money5%

“Slightly expensive”

Advertised Vs Actual Product3%

“Misrepresentation”

Strength2%

“Not strong enough”

Size-Overall2%

“Small”

Functionality-Overall2%

“The e instead of the o. It has no staying power”

Natural Resource Wastage2%

“Waste of time and money”

Alcohol Content1%

“too much alcohol”

Common questions

Is valentine cologne for men profitable to sell on Amazon United States?: The niche generates $35K/yr across 21 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -25.0%. Flapen's verdict: Skip it (42/100).
How competitive is the valentine cologne for men niche?: 6 brands and 64 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in valentine cologne for men?: Top complaints mined from reviews: Smell, Durability, Quality-Overall. The return rate is 0.1%.
When does demand for valentine cologne for men peak?: Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 3.4× the quietest.
What does it cost to enter the valentine cologne for men niche?: Listings span $11.89–$125.69; the average listing price is $35.40 (sweet spot $15–$100). The average incumbent carries 504 reviews — the moat a new listing must climb.