Valaya Parfums De Marly

Shoppers searched for this 440K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

440K

Growth, 90 days vs prior 90

+24.9%

Conversion, latest week

2.2%

Market size, estimated

$1.5Ma year

Peak month

May1.6× the quietest month

Top search term

delilah blanc perfume for women97K searches a year

Listings sell for $156.55 on average, from $22.28 to $351.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,500 to 2,000 of them. At $156.55 that is $235K to $313K a year per listing.

Average price

$156.55above the $15 to $100 sweet spot

Price range

$22.28–$351.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

1,500–2,000

Revenue per listing a year

$235K–$313K

Returns

0.0%of orders · Amazon United States median 2.1%

17% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #1,397 within Women's. It carries 527 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

17%

Prime listings

83%

Out of stock, average day

14.1%

Average rank

#1,397in Women's

Average rating

4.17 starsAmazon United States average 4.42 stars

Average reviews

527per listing

Listings tracked

6

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

58 months