Is valaya parfums de marly profitable to sell on Amazon United States?

The niche generates $1.5M/yr across 6 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +24.9%. Flapen's verdict: Worth a look (50/100).

How competitive is the valaya parfums de marly niche?

4 brands and 43 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in valaya parfums de marly?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.

When does demand for valaya parfums de marly peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the valaya parfums de marly niche?

Listings span $22.28–$351.50; the average listing price is $156.55 (sweet spot $15–$100). The average incumbent carries 527 reviews — the moat a new listing must climb.

valaya parfums de marly

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Great$1.5M

$1.5M/yr · 440K searches

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good526.67

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$156.55

avg listing price — sweet spot $15–$100

Growth

Good+24.9%

90-day search growth — must beat 0% to launch

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Price range

Bad$22.28–$351.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price Out of Stock

According to Flapen's Amazon United States niche tracking, valaya parfums de marly is a $1.5M/yr Amazon United States market (440K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

valaya parfums de marly market data

Units sold / yr: 8K–10K; avg 1,500–2,000/product
Revenue / yr: $1.3M–$1.6M; units × avg price
Conversion rate: 2.2%
Avg BSR: #1,397
Page quality: 0%
Prime: 83%
Sponsored: 17%
Out of stock: 14.1%
Avg brand age: 58 months
Avg seller age: 147 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Maison Alhambra59%
PARFUMS DE MARLY31%
Lattafa7%
HOUSE OF TWIST4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — +24.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top valaya parfums de marly search terms

delilah blanc perfume for women97K/yr +13.0%5.2% conv.
valaya perfume for women101K/yr -6.6%0.8% conv.
valaya parfums de marly48K/yr +152.6%0.7% conv.
delilah blanc38K/yr +20.2%5.0% conv.
valaya30K/yr +36.5%0.7% conv.
valaya perfume17K/yr +33.7%0.7% conv.
parfums de marly valaya11K/yr +115.4%0.7% conv.
valaya exclusif11K/yr +41.6%0.6% conv.
delilah blanc perfume11K/yr +41.0%5.6% conv.
delilah blanc maison alhambra17K/yr +9.4%4.2% conv.

All search terms

Top valaya parfums de marly products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Maison Alhambra Delilah Blanc Citrus Amber Floral Musky Eau de Parfum Spray Long-Lasting Fragrance for Women 3.4 Ounce / 100 ml

Maison Alhambra$29.314.3★1,055 rev

Parfums de Marly Valaya Exclusif Eau de Parfum Parfum for Women 1 Fl Oz

PARFUMS DE MARLY$257.474.1★18 rev

Lattafa Maison Alhambra Delilah Pour Femme Eau de Parfum Spray for Women 3.4 Ounce / 100 Ml

Lattafa$22.284.4★1,810 rev

Parfums de Marly Valaya Eau de Parfum Parfum for Women 1 Fl Oz

PARFUMS DE MARLY$240.444.3★86 rev

Twist Silken No. 93 Inspired by Perfume D. Marlys Valaya Long Lasting Perfume For Women Paraben Free Vegan Clean Ingredients Fragrance - Spray 100 ml | 3.4 fl. oz.

HOUSE OF TWIST$38.293.6★105 rev

Newest

by launch date

Parfums de Marly Valaya Exclusif Eau de Parfum Parfum for Women 1 Fl Oz

PARFUMS DE MARLY$257.4718 rev

11mo ago

Parfums de Marly Valaya Eau de Parfum Parfum for Women 1 Fl Oz

PARFUMS DE MARLY$240.4486 rev

11mo ago

Maison Alhambra Delilah Blanc Citrus Amber Floral Musky Eau de Parfum Spray Long-Lasting Fragrance for Women 3.4 Ounce / 100 ml

Maison Alhambra$29.311,055 rev

1y ago

Twist Silken No. 93 Inspired by Perfume D. Marlys Valaya Long Lasting Perfume For Women Paraben Free Vegan Clean Ingredients Fragrance - Spray 100 ml | 3.4 fl. oz.

HOUSE OF TWIST$38.29105 rev

1y ago

Parfums de Marly Valaya Eau de Parfum Parfum for Women 2.5 Fl Oz

PARFUMS DE MARLY$351.5086 rev

2y ago

What buyers say about valaya parfums de marly

What buyers praise and complain about, mined from review topics.

What buyers love

Smell73%

“Addictive fragrance”

Value For Money8%

“Worth the money”

Durability3%

“Strong, great longevity and compliment getter”

Soft Feel2%

“From the first spray, it feels elegant, clean, and luxurious without being overpowering”

Quality-Overall2%

“even the bottle cap is of good quality”

Design-Overall2%

“It is housed in a beautifully designed”

Cleansing1%

“Clean, vibrant”

Gifting Purpose1%

“would be great for gifting as well”

Advertised Vs Actual Product1%

“Its exactly what I thought it would be”

Shape/Style0%

“Made me feel elegant”

What buyers complain about

Smell66%

“The scent is weak”

Durability8%

“does not last at all”

Value For Money5%

“Not worth the money”

Strength2%

“It's not very strong”

Alcohol Content2%

“Smells like straight alcohol”

Moist/Dry2%

“gets worse on the dry down”

Advertised Vs Actual Product2%

“False descriptions”

Quality-Overall1%

“Very poor quality”

Texture/Consistency-Overall1%

“Way too powdery”

Allergies1%

“Allergic reaction”

Common questions

Is valaya parfums de marly profitable to sell on Amazon United States?: The niche generates $1.5M/yr across 6 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +24.9%. Flapen's verdict: Worth a look (50/100).
How competitive is the valaya parfums de marly niche?: 4 brands and 43 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in valaya parfums de marly?: Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.
When does demand for valaya parfums de marly peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the valaya parfums de marly niche?: Listings span $22.28–$351.50; the average listing price is $156.55 (sweet spot $15–$100). The average incumbent carries 527 reviews — the moat a new listing must climb.