Is ursula makeup profitable to sell on Amazon United States?

The niche generates $13K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Skip it (37/100).

How competitive is the ursula makeup niche?

12 brands and 19 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in ursula makeup?

Top complaints mined from reviews: Water Resistance, Oily/Greasy, Texture/Consistency-Overall. The return rate is 5.2% — above our launch gate.

When does demand for ursula makeup peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 25.3× the quietest.

What does it cost to enter the ursula makeup niche?

Listings span $5.84–$26.80; the average listing price is $10.79 (sweet spot $15–$100). The average incumbent carries 1,424 reviews — the moat a new listing must climb.

ursula makeup

Skip it

A small market ($13K/yr) — this niche doesn't clear our bar today.

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.84–$26.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,424.11

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$10.79

avg listing price — sweet spot $15–$100

Growth

Okay+9.8%

90-day search growth — must beat 0% to launch

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Returns

Bad5.2%

return rate — above 5% kills the launch gate

Market size

Bad$13K

$13K/yr · 24K searches

Signals High Returns

According to Flapen's Amazon United States niche tracking, ursula makeup is a $13K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 37/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

ursula makeup market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $22K–$27K; units × avg price
Conversion rate: 5.0%
Avg BSR: #373
Page quality: 0%
Prime: 89%
Sponsored: 83%
Out of stock: 5.3%
Avg brand age: 57 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 flat

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

13%

Go Ho56%
BOBISUKA12%
MEICOLY6%
Mysense5%
Mehron4%
HONLLEY3%
Open — no brand owns it (6 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.8% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 25.3×

Open Trend

Top ursula makeup search terms

light purple face paint5K/yr +52.6%7.0% conv.
ursula makeup8K/yr -25.1%2.3% conv.
light purple body paint3K/yr +48.9%5.9% conv.
lavender face paint3K/yr +87.1%8.6% conv.
ursula makeup kit6K/yr -22.1%4.0% conv.

All search terms

Top ursula makeup products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Go Ho Pastel Purple Face Body Paint Stick Water Based Washable Lavender Face Paint Stick Non-toxic Full-coverage Cream Light Purple Body Paint for Halloween Ursula Costume Cosplay SFX Makeup

Go Ho$9.094.4★1,012 rev

Go Ho Pastel Purple Body Paint Washable(2.37oz/pc) Water Based Cream Lavender Face Body Paint for SFX Cosplay Ursula Costumes Festivals Halloween Makeup

Go Ho$9.564.4★1,008 rev

BOBISUKA Light Purple Face Body Paint Water Based Face Painting for Art Theater Halloween Party Cosplay Clown SFX Makeup for Women Adults Teens Non-Toxic Washable

BOBISUKA$8.374.5★843 rev

MEICOLY Light Purple Eye Black Stick Waterproof Eye Black Baseball Softball Football Lacrosse Lavender Violet Lilac Pale Purple Face Body Paint Stick for Halloween SFX Ursula Cosplay Makeup

MEICOLY$6.684.2★1,409 rev

Mehron Makeup CreamBlend Stick | Face Paint Body Paint & Foundation Cream Makeup | Perfect for Halloween .75 oz (21 g) (Pastel Purple) | Made in the USA

Mehron$17.844.4★13,523 rev

Newest

by launch date

Purple Water Based Face Body Paint Stick Waterproof Cream Light Blue Body Painting for Adults Teens Non-toxic Full-coverage Face Painting Halloween Corpse Bride SFX Cosplay Carnival

KAICOERLY$7.7725 rev

6mo ago

Honlley Halloween Ursula Makeup Kit Costume Women Costume Women - The Little Mermaid Villain Cosplay Set with Light Purple Face Body Paint Blue Eyeshadow Eyeliner Lipstick | Sea Witch Accessories

HONLLEY$26.808 rev

9mo ago

BOBISUKA Purple Face & Body Paint 6 Colors Cream Washable Face Paint for Ursula Witch Gothic Queen Celebrations Costume & Theme Easy to Blend High Pigment & Long Lasting

BOBISUKA$9.12151 rev

11mo ago

UCANBE Purple Halloween Makeup Kit Witch Devil Sorceress Ursula Makeup Set for SFX Costume Cosplay - Eyeshadow Palette White Foundation Purple Lipstick Black Eyeliner Setting Powder & Sponges

UCANBE$17.38218 rev

1y ago

Disney Ursula 7PC Makeup Brush & Blender Set All-over Highlighter Concealer and Eyeshadow Brush 2 Beauty Blender Sponges for women and girls by Belle Maison

Belle Maison$16.6174 rev

1y ago

What buyers say about ursula makeup

What buyers praise and complain about, mined from review topics.

What buyers love

Color51%

“Good color”

Brightness/Shine/Glow20%

“Bright pigments”

Quality-Overall10%

“Great product”

Advertised Vs Actual Product5%

“Exactly what I was looking for”

Stain Resistance5%

“Didn't stain anything”

Ease Of Use1%

“Easy to Apply and Remove”

Water Resistance1%

“The waterproof claim is accurate”

Ease Of Application1%

“Great Color and Easy to Apply and Remove”

Paint Quality1%

“This face paint glides on smoothly with a makeup sponge”

Residue1%

“without any greasy residue”

What buyers complain about

Water Resistance20%

“Is not waterproof”

Oily/Greasy20%

“very greasy”

Texture/Consistency-Overall10%

“Thick and waxy texture”

Wrinkles10%

“It is certainly not for all day it kicked into the creases of my eyes”

Durability10%

“Not long lasting”

Thickness10%

“Thick and waxy texture”

Color7%

“Also, the black color does not look as intense or as shown in the pictures”

Smudge Resistance7%

“with sweat the product smears very quickly”

Adhesion/Stickiness7%

“The eyeshadow sticks do not last very long”

Top return reasons

Color28%

Paint Quality14%

Advertised Vs Actual Product11%

Product Condition9%

Size-Overall6%

Defective Material/Parts6%

Adhesion/Stickiness3%

Coverage2%

Ease Of Use2%

Moist/Dry2%

Common questions

Is ursula makeup profitable to sell on Amazon United States?: The niche generates $13K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Skip it (37/100).
How competitive is the ursula makeup niche?: 12 brands and 19 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in ursula makeup?: Top complaints mined from reviews: Water Resistance, Oily/Greasy, Texture/Consistency-Overall. The return rate is 5.2% — above our launch gate.
When does demand for ursula makeup peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 25.3× the quietest.
What does it cost to enter the ursula makeup niche?: Listings span $5.84–$26.80; the average listing price is $10.79 (sweet spot $15–$100). The average incumbent carries 1,424 reviews — the moat a new listing must climb.